morningboy.space

morning boy's letters on serious matters and commentary on funny things aplenty

Tag: Tech

  • It’s a database?

    What are your favorite websites?

    I can’t reveal it just like that. But Amazon is one since it allows me to look at plenty of book titles of all sorts.

    Mind you Amazon isn’t the first in the list.

    In fact, the first in the list isn’t even a website strictly (though there is a website to talk of), if I were to judge it based on how I use it.

    If you could be made to interact with or query a database directly, and the amazing results show on your screen without a URL, the database becomes your favorite site, or website.

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  • On choosing software

    Software must be chosen, like you choose your motorcycle.

    But they do not make it like that, I say.

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  • Fast-moving Spiders

    Ads on social media feel like fast-moving spiders.

    Also a good way to get a flavor of the category.

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  • Mics for Video-recording

    I see that the cheapest external mics for smart-phones are so cheap. Those available for dslr-like cameras are definitely pricier.

    On the whole, the range of prices for mics is quite wide. I might have to buy a few of different types to understand the differences first hand. Right now a decent shotgun mic might work. But for my smartphone or big-sensor camera? That’s another decision. Stressing me.

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  • Platforms are Motors

    Platforms, online marketplaces are motors that help you sell.

    It took some time for me to get this. They are motors.

    Imagine a thing called ‘marketplace’, yes there’s ‘place’ in there, has to be understood as a motor. It’s a motor. Place = Motor. Marketmotor?!

    Brick and mortar stores can be called motors? Sure, but they do not feel like that.

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  • Data on Addiction

    It just struck me.

    Internet and IT-driven companies of all kinds harp so much about amassing data and analyzing to make their ‘strategic’ moves.

    I read and observe that so many of us, perhaps a huge huge number, even safe to say that a good majority in certain age-groups, are addicted to checking mobile phones.

    I take it that ‘addiction’ of any sort is undesirable. Unpleasant.

    So, if so many of us are addicted, of course the data that gets accumulated is one of addiction. So these internet and IT-driven companies want to analyze data that’s full of addiction data, and make their moves based on this addiction data to solidify our addiction.

    Fantastic!

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  • Message Sending Machines

    I have to break it down for myself. What they call as CRM and Marketing Automations and such are actually message-sending machines. We receive also. But we are primarily demanding efficiencies in sending. Repeat. Message Sending Machines.

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  • Return on Window Shopping

    So you are able to collect a lot of data on Window-shopping.

    Now you believe, that this data, in combination with easy debt, can make you sell 10 times or 20 times or 50 times of a category that would usually not sell as much.

    Ha! That converts any category into an FMCG-like thing… Fast Moving XYZ. Fast Fashion, for once, a solid example.

    So this huge quantity of data on Window-shopping has offered every marketer a chance to spray ads and reminders (with obnoxious abstract English and meanings) on Gmail, FB, Insta, Google, Whatsapp, and whatever other ad-dependent app frequently used.

    Am pretty sure there are ‘Negative Returns’ once the frequency of Window-shopping crosses a certain limit, for the buyer and for the marketer both. And therefore, there would be ‘Negative Returns’ on data collected on Window-shopping too. And there would be ‘Negative Returns’ on all the processing and mulling done on the data collected on Window-shopping.

    There can be a burst in ‘buying’ of a certain category, but beware of the thinking that tends towards FMCG-marketing. Enjoy the bursts, but can anyone stop the data-processes?

    Returns on Window Shopping, that we must call as RoWS.
    Negative Returns on Window Shopping, that we must call as NegRoWS.

    ~

    For those curious, I run Mississippi Earrings (https://www.mississippiearrings.com)

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  • Space as Machine

    Come to think of it.

    A piece of paper filled with your notes, lying somewhere in a pile of papers on your shelf in your room. You can sift through your papers any time of the day or month or year and pull it out in case you feel like referring to it.

    The very same notes typed into a word file, lying somewhere on some ‘server’ available 24/7. All you need to do is double-click the icon for the file and it will open for use.

    That 24/7 availability is made possible through a ‘server’. Server! Server?! It’s a machine. It has to stay on. Or perhaps needs to switch on, to speak in defence of the server, the machine.

    Suppose you keep the word file open for 3 hours. The machine stays on for 3 hours! Machine is the space, that holds your notes.

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  • Sachets of Time

    That’s what social media has an endless supply of.

    SACHETS OF TIME

    We spend our time consuming these endless sachets of time.

    And while consuming these sachets of time we realize, sachets of time consume us.

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  • Machine Operators

    The Digital Camera is a machine.

    The Mobile (Smart, am sorry) Phone is a machine too.

    The photographer, it turns out on many occasions, becomes a machine operator. Operator is paid for operating the machine, mind you.

    The Smart Phone user is also a machine operator. Useless one, often.

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  • Lists for Google

    Google likes pages that are lists. Even if the lists are really bad, we tend to click and check… Lists pretend to exhibit understanding. Google likes pretensions. Often.

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  • Don’t make it a machine again

    Machines create books.

    Machines create websites.

    Machines create machines.

    Your website can feel like a book or it can feel like a machine. There are easy machines, funny machines, tough machines et al.

    To me, ‘website’ feels like a bad name for an information product. But it has been here for so long. Am sure makers of websites, typically, do not even understand the meaning of the expression ‘site’, off-site and on-site notwithstanding.

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  • Table of Contents

    Imagine! Website owners and makers do not want to adopt a simple book-like TABLE OF CONTENTS for their website.

    For many machines, you get instruction manuals with such elaborate TABLE OF CONTENTS.

    Are websites meant to confuse? To slow the visitor down?

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  • Facebook Machine

    Hello Facebook Machine! I am trying to figure you out. I hope am able to connect the identities with the working without more fuss. Thank you.

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  • How to cleave…

    the internet?

    Video-filled internet and Non-Video internet.

    Audio-filled internet and Non-audio internet.

    This cleaving will be done for peace of mind.

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  • So much inventory

    The space-time-scrolling of the internet has such an inventory of space-time to fill. Content creators going berserk!

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  • Video Scrolling

    Scrolling through Youtube feed and I realize that it doesn’t have to be this way.

    Every video has a subject written in text. These subject-lines can be stacked like subject lines of emails are stacked in the email inbox.

    One would say, but then you don’t get to see the poster of the video. Fair. But think about it. Would it make a difference? Or poster plays a bigger role than the subject-line? In fact most posters representing videos on Youtube are quite garish.

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  • Being Data-driven

    Data-driven is like ‘running faster and faster’ to remain in the same place.

    The magic lies in change. Data is being used to induce more and more consumption of weird thing.

    Message scales. Messaging changes, one little at a time. Data is working against messaging.

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  • YouTube is SoundTube

    I use YouTube as SoundTube. I scroll to find videos that can run while I am doing my stuff. Scrolling takes more time than doing stuff. It is silly.

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