Attend conferences.
Deploy AI so that you do not have to attend to customers.
That’s where they are attempting to move the businesses to, in the name of innovation.
And then also write essays and hold conferences on Consumer Insights.
Tag: Horror
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Gmail Inbox Irritates Me
Why?
There are so many emails, especially the subscription or newsletter type, that come with images. The way Gmail renders almost such an email, it feels broken and ugly, as if something has gone wrong or you’ve received something like malware.
Sure, Gmail offers options to display the pictures upon tapping a certain tab at the top of the email but how many times does one have to do that!
There needs to be a different way. This doesn’t feel right.
~
I just looked into some settings and I turned on the option of ‘always display images’. And now it works. Now it shows images when an email is opened. That makes me curious: how many Gmail users actively make such changes by going into the settings? How often?
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Word-Weigher
The easiest way to lose my interest in your amazingness as a marketer is call yourself a ‘story-teller’.
By calling yourself a ‘story-teller’, I take it that you are going to go astray as a marketer. And distract me too in the process.
Marketer, first and foremost, has to be a word-weigher. WORD-WEIGHER.
“But Soni, I can’t pronounce that as well as story-teller!”
“Soni, I choose to be a story-teller. That’s the in-thing. You can be whatever!”
“Story is huuuuuuuuuge. Word? That’s just so small! Soni, you don’t get it.”
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Portability
You can port yourself out of one pair of trousers into another. Easy as anything.
You cannot port your data out of Facebook into another kind of Facebook-like thing.
Any organization that has recorded and organized its data using some ERP, can it easily port that data out into another ERP?
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Soft Skills
Why do we see messiness in all sorts of businesses, teams and organizations?
Here’s one reason. Language skills, communication skills are treated as ‘Soft Skills’.
To make matters more messy, HR guys arrange training programs for ‘Soft Skills’.
Parents make youngsters join ‘Soft Skills’ training institutes.
There are other names too under which you are expected to softly absorb the Soft Skills. We know those names, no? New, more inventive names can be expected as we witness the softness envelop the world.
And the Linkedinite who has undergone such ‘Soft Skills’ training and who tom-toms ‘Soft Skills’ as her mighty strength in her CV, will argue, “What do you know huh! It is so so hard to master Soft Skills; you can write here whatever. And so it is Soft Skills after all. Sofffft sofffft sofffft! You don’t know anything, Soni. Work happens because there is a softness in the words we utter, the manner in which we utter. Be soffft!”
Do you smile? Do you smile when you talk? Isn’t it soffft then? Smile makes work happen.
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Horrifying Realization
Where does data reside? In a database?
Want to move data? Move the database. How?
Portability? Publishing templates like blogs can often be ported; I haven’t tried it but I can imagine coz the template is simple enough generally. And yet, there could be problems.
Can you withdraw all your data? And keep where?
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Head Spins & Price for Blogging
I see what’s happening.
Early morning Youtube bingeing spins my head. The sounds, voices, background music… Quieter mornings are better mornings.
Blog-portability is an issue. Have you ever tried doing that?
If I want to preserve these thoughts I type on this wordpress blog, I shall have to pay for the storage every single year. No?
I can write all such stuff in my notebooks (paper notebooks I mean) but then I can’t share with you, I can’t spread the stuff I write. I have to pay a price to spread, to share.
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Google feels so clumsy
We all use Google invariably for different purposes and almost every day.
Google’s SEARCH ENGINE is such that when I search something while working on my laptop, I click on the 10th page of search results to really begin sorting out and making sense of the results. That’s the state right now.
Google has a space for small businesses. But it is so bad! So bad! Weird way of updating and posting. So clumsily executed.
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Elevator Shoes
Am I so out of tune with fashion!
Horror!
I just come across this headline: ELEVATOR SHOES FOR MEN.
Please don’t tell me it’s a thing. 🥱
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Beauty and Uniformity
Look at the patterns of Polka Dots on any surface. Garments, upholstery, painting et al. Uniform and mostly looks beautiful.
Imagine that trees of a type are all uniform. Trunk, branches, twigs, leaves… That feels like horror.
Look at children all dressed in uniforms. Normally they look beautiful not because of their uniforms but because of the fact that they are children, in different heights, and faces with different characteristics of childhood.
Packaged food on the shop-shelves, am sure you can’t make up your mind to determine whether you’ve ever found them beautiful.
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It’s All Stock in Trade
What all?
Stock market, where operators trade in equities and other kinds of units/assets…
Start-ups for venture capitalists are ‘stock’.
Parcels of land for land-dealers are ‘stock’.
CVs in the databases of recruitment agencies are ‘stock’.
Earrings in my inventory boxes are ‘stock’.
Am I ‘stock’?
Am I ‘cog in the wheel’?
I may be a stock-handler or stock-manager for the venture capitalist, a motor to power the wheel of the carriage containing all the stock.
I am just a stock-handler.
The capitalist is in a meta-position. He is the original stock holder, and trader, and venture capitalist, land owner or land dealer.
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Phase
Daily writing promptDescribe a phase in life that was difficult to say goodbye to.This prompt is double-edged.
Meaning # 1: A phase you would love to live forever in.
Meaning # 2: A phase that sticks to you like mad, love or no love.
Look, am going through a phase that just feels like going on forever. And it’s a mixed bag. That kind that could make anyone shake and shiver.
I’ve figured a design that I’ve had a really hard time getting translated through the hands of tailors into an amazing pair of pants; I desire to turn it into a commercial venture. How many iterations? I’ve lost count. While I’ve learned through all these efforts over the last few years, I feel like I must say goodbye to this phase now and start testing it in the market.
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Mics for Video-recording
I see that the cheapest external mics for smart-phones are so cheap. Those available for dslr-like cameras are definitely pricier.
On the whole, the range of prices for mics is quite wide. I might have to buy a few of different types to understand the differences first hand. Right now a decent shotgun mic might work. But for my smartphone or big-sensor camera? That’s another decision. Stressing me.
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Data on Addiction
It just struck me.
Internet and IT-driven companies of all kinds harp so much about amassing data and analyzing to make their ‘strategic’ moves.
I read and observe that so many of us, perhaps a huge huge number, even safe to say that a good majority in certain age-groups, are addicted to checking mobile phones.
I take it that ‘addiction’ of any sort is undesirable. Unpleasant.
So, if so many of us are addicted, of course the data that gets accumulated is one of addiction. So these internet and IT-driven companies want to analyze data that’s full of addiction data, and make their moves based on this addiction data to solidify our addiction.
Fantastic!
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Memory for Youtubing
Some good Youtubers talk so much. So much.
All the points written somewhere out of the view of the camera. Even then, one would have to bank so much on one’s memory.
Editing skills help. But you have stitch so much talk even with editing.
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How to cleave…
the internet?
Video-filled internet and Non-Video internet.
Audio-filled internet and Non-audio internet.
This cleaving will be done for peace of mind.
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