So you are able to collect a lot of data on Window-shopping.
Now you believe, that this data, in combination with easy debt, can make you sell 10 times or 20 times or 50 times of a category that would usually not sell as much.
Ha! That converts any category into an FMCG-like thing… Fast Moving XYZ. Fast Fashion, for once, a solid example.
So this huge quantity of data on Window-shopping has offered every marketer a chance to spray ads and reminders (with obnoxious abstract English and meanings) on Gmail, FB, Insta, Google, Whatsapp, and whatever other ad-dependent app frequently used.
Am pretty sure there are ‘Negative Returns’ once the frequency of Window-shopping crosses a certain limit, for the buyer and for the marketer both. And therefore, there would be ‘Negative Returns’ on data collected on Window-shopping too. And there would be ‘Negative Returns’ on all the processing and mulling done on the data collected on Window-shopping.
There can be a burst in ‘buying’ of a certain category, but beware of the thinking that tends towards FMCG-marketing. Enjoy the bursts, but can anyone stop the data-processes?
Returns on Window Shopping, that we must call as RoWS.
Negative Returns on Window Shopping, that we must call as NegRoWS.
~
For those curious, I run Mississippi Earrings (https://www.mississippiearrings.com)
Tag: Behavior
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Return on Window Shopping
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Steps
Planner
To-do list
Productivity Tools
Bullet Journal
None of these expressions and names convinced me. Something about them makes the coming moments, the day of work feel so heavy. Yaaaaaawn!
Couple of days back, the expression ‘steps’ struck me. Born to take steps. Woke up to take steps. Filling the day with steps. Dynamic and hope-inducing.
Next steps?
List of steps?
Steps today?
Steps yesterday?
Steps towards?
Do you some difference? What’s your sense?
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Machine Operators
The Digital Camera is a machine.
The Mobile (Smart, am sorry) Phone is a machine too.
The photographer, it turns out on many occasions, becomes a machine operator. Operator is paid for operating the machine, mind you.
The Smart Phone user is also a machine operator. Useless one, often.
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Unexpected Push-ups
10 push-ups at any time was an unexpected convenient toffee-like measure.
And now I do push-ups at unexpected moments. Just 10 at a time. Without any burden of doing any given number of sets or number.
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10 Push-ups
I’ve stopped eating chocolates. Not that I was eating a lot earlier, but whatever I used to, I’ve cut down on that too.
10 Push-ups is my new toffee. I’m going to binge on that it seems.
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Lists for Google
Google likes pages that are lists. Even if the lists are really bad, we tend to click and check… Lists pretend to exhibit understanding. Google likes pretensions. Often.
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Impatient eyes
I make lists, only to find out that my mind and my eyes aren’t patient enough to run through those lists ever again.
It is like making these lists are just warming up activities and not the anchors that I often took them for.
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Swift and Focused?
Swiftness forces you to focus.
Being swift without focus, how does that work? Have you seen someone like that?
Focus isn’t always spelled out.
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The face of a Vlogger
Does the voice of the vlogger keep us from getting bored with the face?
Or is it the face itself that keeps us from getting bored?
Or is it the content emerging out from the face, shaped by the voice that keeps us from getting bored?
Or does one feel like being face to face with the vlogger, like in a classroom listening to the ramblings of a funny teacher?
Vlogging is a big deal.
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Can this be called ‘favorite hobby’?
It has been difficult to find things that are ‘absorbing’.
Finding things that are absorbing, absorbs me. That kind of situation.
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Wall
Wall is a strange surface, especially the one that is painted flat with any silly color of paint.
And then the surface of a wall becomes a perennial reminder, a perennial invitation to fill it with something that is not wall.
After you fill it up, it is never satisfying. Have a beer, two, three or more, so that the wall doesn’t disturb you.
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About ‘holding a grudge’
I think I do. Many grudges. And then I think I don’t.
‘Holding a grudge’, phrasing this way feels like it is a deliberate conscious act/action/activity. And because of such phrasing, we may also end up thinking we can ‘unhold’ a grudge.
There are ways of looking at a ‘grudge’, even treating it. But just because there exists some ‘grudge’ doesn’t mean we are ‘holding’ it. :)
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Names of Connected Units
Well, ever since I’ve gotten into what one might call ‘work life’, I’ve wanted to ‘plan’ my work and have gotten bored every time I have tried adopting some method to do some sort of planning.
Lists? Absolutely boring but I do it when the necessity arises and I sense there’s no other way to get a grip on things.
I’ve found a way to list, my own way. Kind of similar to Mindmaps but different at the same time; mine is faster and less gorgeous.
The title says it. For any task, write down the names of connected/associated units. What does that mean? Sounds like rocket science. Oh no, it doesn’t.
The principle is, once you remember the first word for the task, note it down. And then note down all the people, things, moves associated with that task. You are done with planning.
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Habits & Movements
Many new purchases force folks into new movements.
Movements depend on habits. Or is it the other way? Habits depend on movements.
Make a new move, feel good, make a new habit. That’s the challenge for start-ups.
Now how many moves can folks fit into their day?
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Pre-bath Rituals
The pre-bath rituals of deciding which song to play, which videos to watch, O God, what a barrier to surmount just to step into the bath.
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Being Data-driven
Data-driven is like ‘running faster and faster’ to remain in the same place.
The magic lies in change. Data is being used to induce more and more consumption of weird thing.
Message scales. Messaging changes, one little at a time. Data is working against messaging.
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YouTube is SoundTube
I use YouTube as SoundTube. I scroll to find videos that can run while I am doing my stuff. Scrolling takes more time than doing stuff. It is silly.
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Love, Silly, Whatsapp
Dear Razia Sultan,
Things have changed. They were messy in your time? I want you to take birth again, and see what it is like right now. You may have to learn quite a few trivial things to do anything important in these times. Okay, I can tell you a lot of things and you may understand nothing; it is not a comment on your intelligence. It is just the way things are.
So what will you say using these 3 words?
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