If I can’t spend time on moving my body, I refuse entertainment that occupies my time and makes my body sit.
Category: A Mix
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Long Ad
If an ad crosses the usual few seconds of running time, it might feel like a short film. Such are the times.
If an ad is paragraph of 48 words, it might not be called an essay or a book. Long ad one may call it.
Sometimes they call it advertorial as if it means anything at all.
The long ad has to battle with the variety that scrolling on the mobile screen offers. Also has to battle the dance videos and silly videos.
Why am I writing about the long ad!
Sorry, good morning! This was such a long essay. Thanks for reading.
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Emptiness or Interior Design?
Buy a flat or house at an insane price and pay EMIs till eternities. Space is that expensive.
Once you have the space, you want to fill it with design called Interior Design.
Is empty space better than filled space?
Was space bought for emptiness or to fill the emptiness of space?
How much space should be filled? And how much should be empty?
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So it is called PKM
Another short form and another expression. Personal Knowledge Management.
Hmm… Niklas Luhmann’s system of arranging his notes could be classified as that. And that tells us how difficult or painstaking PKM could be.
I’ve been too restless for such undertakings.
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Fashion Horoscope from Myntra?
Just opened a promotional email from Myntra with the subject line:
Your Fashion Horoscope Is Here
The email shows women’s outfits and all in yellow. Irrespective of the views dispensed by Mr. Chandrachud, I am not interested in women’s outfits for myself but I am surely interested in colors.
My Dad, who sells Indian natural stone, receives plenty of inquiries for yellow stone these days.
I’ve been telling my Dad, as much as we think that we are selling construction material, actually we are in the business of fashion.
But then I also maintain that Stone is not Fashion.
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Mindset
Woman puts in a lot work to prepare some luscious food. Family enjoys the food but fails to appreciate and compliment her. Woman feels bad.
Woman wants to look great. Wants to go to gym, wants to buy lovely dresses and jewelry.
Pays the gym for her own effort.
Pays the boutique for designer’s and tailor’s efforts.
Wants to pay for silver, but not for the effort to turn silver into lovely jewelry.
We’ve interacted with thousands of Indian women like that in the course of running Mississippi Earrings.
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Mirror Mirror!
After getting dressed when she looks at herself in the mirror and evaluates her look and evaluates her self…
The contribution of such evaluations to fashion and spread of fashion and spread of words of fashion.
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Strange Beast
Start your business, turn it into an organization over many years, 5 years, 10 years, 20 years, 30 years. Insane! Feels like a strange beast, this thing called ‘organization’ that a business gets transformed into.
The struggle is real, as I understand myself and my awkwardness in more detail. Who will guide me?!
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CX
I am naïve in certain ways. Words and expressions in fashion often elude my awareness.
It turns out that Customer Experience (Design) is shortened to CX. Like UX. Where else has ‘experience’ been turned into ‘X’?
While the shortened form sounds and looks amazing, so many organizations offer the same lousy customer service experience, perhaps lousier than earlier.
I have a solution in mind. I will write in detail about that.
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Selling garments online?
I was tempted to title it Selling Fashion Online?
But then that would be too vast and my point wouldn’t hold.
When making a garment, the garment-maker or conceptualizer or creator has certain measurements in mind that go beyond the commonest measures of S, M, L, XL, XXL and so on.
Strangely, most fashion ecommerce managers don’t bother with those measurements. And also complain about returns.
I don’t see anyone working in that direction either. Most are busy uploading yet more SKUs and on-boarding yet more garment sellers.
Readymade Fashion doesn’t mean you pay attention to the look but you don’t pay attention to the measurements.
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Big Software
How big a part does big software take from an employee’s working time every day?
Is there a way to compare such times?
My hypothesis is that an organization that demands a lot of such time every day is already less effective or will be less effective very soon.
As good as the argument above sounds, it still feels vague but important nonetheless. Still a few terms to be defined and observed.
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Daikin The Air Specialist
I spotted this in today’s newspaper.
The Air Specialist?
In matters of air-conditioners, this was the most shocking realizations for me: the split-conditioner in my studio doesn’t let the outside-air in or inside-air out.
Means one keeps breathing the same air until windows and doors are opened and there is sufficient wind to circulate the air, and bring the air from outside to mix with the air inside.
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Akshay Organizers Pvt Ltd & Cheating Buyers
Sharing here a letter I wrote to the members of my office complex.
It’s called Primate Complex and it is built by Akshay Organizers Pvt Ltd. The directors are Babubhai Sheladia and Tushar Sheladia.
If you are a property buyer in Ahmedabad, especially in the west or north-west areas, definitely check the names of property developers. Do a thorough study of their earlier projects and then commit to buy.
There are many points that you may want to check apart from the properties and silly features shown to you.
Apart from what you could sense from the letter above, there are many other serious matters too in my office complex. I do not know how much time it will take to sort these out, but it’s surprising for me to discover that other members don’t bother about how they’ve been cheated by the builder. They look happy to me.
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Attention to Detail
I see it mentioned in almost every job description I read.
Do school or college teachers utter those words while talking with students? Wait, I can’t remember one instance from my school or college times when I heard a teacher talk about it.
Are the shoe-makers paying attention to detail?
More questions…
What exactly is detail?
Next question is, which details matter? Is there any detail that doesn’t matter? How does one manage to answer such questions satisfactorily at all?!
One cover-up or measure of successful attention to detail is sales. If sales happen, everyone assumes, attention to detail has been paid. And yet, is that it?
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Is injustice relative?
The builder has cheated the buyers. I am also one of the buyers. I understand what kind of cheating has happened and is still happening. I am making efforts to figure a way.
Advice given to me:
Compare injustice to you with injustice to others; find your happiness out of injustice that hasn’t happened to you.
Wow! Unbelievable Indians!
Let’s substitute the word ‘injustice’ with ‘cheat’.
Compare cheating done with you, with cheating done with others; find your happiness out of cheating that hasn’t happened with you.
That triggers questions:
What kind of cheating are you good with? What kind of cheating you aren’t good with? Based on what do you decide that you ought to accept being cheated and enjoy all the same?
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Shadow Partner
Is there a person whose descriptive title may be Shadow Partner?
In my mind, this person is your partner and shadows you all the time.
When you prepare a catalog for purpose of ecommerce, you need a shadow partner. I am not sure, if shadow partners work in plural.
I will write more about this. Let me find one at least, first. Well, I had one. That shadow partner though left too soon. Did she even know she was a shadow partner? If she had known, would she have left?
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Internet is governmental
Ecommerce is demanding.
The amount of information that has to be submitted to make all the little things work on Facebook or Google or other platforms that promise great business, absolutely mind-numbing.
The fact, that so much information has to be dealt with and submitted, makes these information-based companies so governmental.
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Both Indiamart and Justdial have pathetic backends. Just pathetic!
But seems like they win coz of their agreements with Google. They typically rank high in search results even if the quality of results is not great so often.
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What all names things have! Fascinating!
Just discovered that there’s something called Assumption University of Thailand!
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Creativity Questions on Quora
Somehow Quora is showing me plenty of questions related to ‘developing creativity’.
Some question-submitters ask for techniques to develop creativity.
What that means is they’ll first get a hang of the techniques and then be able to do creative things.
If that’s the way it is, it is strange.
Creativity is entwined with moving the hands, the body, the legs, the thoughts.
Instead of asking, just decide to make something on your own. And then do everything to give shape to whatever you’ve decided.
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