Progress
Accumulation
Movement
Additions
Incremental
Piling
Rising
Growing
Extending
Increasing
Further
Journey
Clusters come in list-form too.
Category: A Mix
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AirCan Pants and Oriental Collared Shirts
If you were forced to wear one outfit over and over again, what would it be?
The subject line answers the question.
In the Indian weather, for most geographies and for a very good part of the year, that’s always the desire: Airy Dressing.
Answered better through pics actually. So pics shall follow soon.
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The Horror of Story-telling
The more the words used, the more the possibilities of confusion.
Story-telling? Folks who don’t have one amazing message, one sharp change to talk about, go about store-telling?
Folks aren’t reading but folks are story-telling!
How does it work!
Skill is ‘being exact’ or ‘looking with sharpness’.
Story-telling in sounds (Youtube audio-video and the likes).
Story-telling in writing (Webpages and Linkedin essays and the likes).
Can we story-tell through Insta images?
No one can stop the abuse of these expressions. The time-sink these expressions open for careerists…
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Are you a D2C Brand?
I read and hear many people say ‘D2C Brand’ in introducing or talking about certain businesses.
While showering just a while back, I asked myself, ‘What is a D2C Brand?’
When customers speak about a brand, do they utter these exact words, ‘D2C Brand’?
Conveniences in semantics and sentence-forming gives rise to such expressions and somehow many people adopt these and utter them naturally.
One doesn’t know when this little adoption of innocuous or exact-feeling expressions becomes a distortion, a barrier when opportunities to present a business arises.
What good is a D2C Brand for buyers and consumers? What good is it for you to utter that yours is a D2C Brand?
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State of Reading and Writing
How many are reading and how many are writing for SEO?
That reminds me, I was reading a terrific book on reading before my June trip. Got to resume that. Reading.
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Category vs Category
The fight isn’t between brands. It is between categories.
And ‘what’s the category’ keeps changing.
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Coordinating
To be among people
Coordinating their activities
Doesn’t quite motivate me
Strange!
There goes my big business dream, isn’t it?!
Management, management, management, why so boring?!
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Pre-bath Rituals
The pre-bath rituals of deciding which song to play, which videos to watch, O God, what a barrier to surmount just to step into the bath.
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Organizing
Organizing with family members leads to Family Business.
Organizing with strangers leads to, if the size is huge, a Corporation.
Imagine the inability to organize at all, neither with family members, nor with strangers.
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Video Scrolling
Scrolling through Youtube feed and I realize that it doesn’t have to be this way.
Every video has a subject written in text. These subject-lines can be stacked like subject lines of emails are stacked in the email inbox.
One would say, but then you don’t get to see the poster of the video. Fair. But think about it. Would it make a difference? Or poster plays a bigger role than the subject-line? In fact most posters representing videos on Youtube are quite garish.
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After a week’s break
My stretch for sprinting, behind the Bodakdev Fire Station…
First sprint: 37 seconds
Next: 36 seconds
I thought let me try to shave one more second.
3rd sprint: 32 seconds!
And I could’ve gone faster I felt.
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Names of Colors
Can you and the person you are chatting with understand the same color using the same name or expressions?
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Business Plan
A new message extracts a new business plan.
But folks don’t have messages.
And some folks don’t talk either.
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Being Data-driven
Data-driven is like ‘running faster and faster’ to remain in the same place.
The magic lies in change. Data is being used to induce more and more consumption of weird thing.
Message scales. Messaging changes, one little at a time. Data is working against messaging.
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Whatever made this process of marketing to be called ‘branding’. Of course, even burning money in repetitive advertising for the purpose of branding often doesn’t make branding happen.
Suppose we leave aside the ‘burning money’ phrase and focus more on messaging. In that case would it be worth calling the process ‘etching’.
Then the language changes weirdly.
I own the brand.
I own the etch?! Oops!
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Volume vs Non-Volume
A certain absolute amount is necessary for one to stay in business or to stay in a good spirit to continue pursuing one’s curiosities.
At what volume of business or work do you secure that absolute amount?
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All Men Are Liars
I discovered Alberto Manguel today morning.
The subject line is the title of one of his books.
When you search with that title in some search engine, more amazing titles come tumbling out.
Cheers!
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