morning boy's letters on serious matters and commentary on funny things aplenty
Many new purchases force folks into new movements.
Movements depend on habits. Or is it the other way? Habits depend on movements.
Make a new move, feel good, make a new habit. That’s the challenge for start-ups.
Now how many moves can folks fit into their day?
Today in the mood to cleave the marketers into 2 groups:
Adjectivals
Non-adjectivals
Actually, all of the world can be grouped into these 2. One is far far far smaller than the other. Which one?
There was that cringe word promoted quite a bit by Jockey: Athleisure.
What do we have now? Just checked an ad by Nibero calling its shorts ‘Fashleisure’.
Hello word-coiners, have some mercy! You can’t splash such funniness…
I have writing desks, both at home and at the studio. But my engagement with my mobile phone ensures that I don’t write in my notebook. Of course, I don’t like making lists normally, in spite of finding enormous merits in making lists. That said, when execution is intense and paramount, I become a thorough list-maker. Hydrogen fuel-cell. Mobility. Electronic coupling to harness power. Criminal History of Mankind by Colin Wilson. How lucid his writing is. Can read book after book after book. Next is Jose Saramago. This looks like a luscious prep. This way of writing non-paragraphedly.
After .com the option that sounds the best is .website. I happened to hear someone rattle off his website name with .website domain extension. Sounded natural and memorable.
Category Name
Brand Name
Domain Name
Tagline / Punchline / Battlecry
Capture the change you want to see. Capture the issue where you want to effect a change.
Progress
Accumulation
Movement
Additions
Incremental
Piling
Rising
Growing
Extending
Increasing
Further
Journey
Clusters come in list-form too.
If you were forced to wear one outfit over and over again, what would it be?
The subject line answers the question.
In the Indian weather, for most geographies and for a very good part of the year, that’s always the desire: Airy Dressing.
Answered better through pics actually. So pics shall follow soon.
The more the words used, the more the possibilities of confusion.
Story-telling? Folks who don’t have one amazing message, one sharp change to talk about, go about store-telling?
Folks aren’t reading but folks are story-telling!
How does it work!
Skill is ‘being exact’ or ‘looking with sharpness’.
Story-telling in sounds (Youtube audio-video and the likes).
Story-telling in writing (Webpages and Linkedin essays and the likes).
Can we story-tell through Insta images?
No one can stop the abuse of these expressions. The time-sink these expressions open for careerists…
I read and hear many people say ‘D2C Brand’ in introducing or talking about certain businesses.
While showering just a while back, I asked myself, ‘What is a D2C Brand?’
When customers speak about a brand, do they utter these exact words, ‘D2C Brand’?
Conveniences in semantics and sentence-forming gives rise to such expressions and somehow many people adopt these and utter them naturally.
One doesn’t know when this little adoption of innocuous or exact-feeling expressions becomes a distortion, a barrier when opportunities to present a business arises.
What good is a D2C Brand for buyers and consumers? What good is it for you to utter that yours is a D2C Brand?
How many are reading and how many are writing for SEO?
That reminds me, I was reading a terrific book on reading before my June trip. Got to resume that. Reading.
The fight isn’t between brands. It is between categories.
And ‘what’s the category’ keeps changing.
To be among people
Coordinating their activities
Doesn’t quite motivate me
Strange!
There goes my big business dream, isn’t it?!
Management, management, management, why so boring?!
The pre-bath rituals of deciding which song to play, which videos to watch, O God, what a barrier to surmount just to step into the bath.
Organizing with family members leads to Family Business.
Organizing with strangers leads to, if the size is huge, a Corporation.
Imagine the inability to organize at all, neither with family members, nor with strangers.
Scrolling through Youtube feed and I realize that it doesn’t have to be this way.
Every video has a subject written in text. These subject-lines can be stacked like subject lines of emails are stacked in the email inbox.
One would say, but then you don’t get to see the poster of the video. Fair. But think about it. Would it make a difference? Or poster plays a bigger role than the subject-line? In fact most posters representing videos on Youtube are quite garish.
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