morning boy's letters on serious matters and commentary on funny things aplenty
You get some great, amazingly fantastic news. What’s the first thing you do?
The delivery of amazing news typically happens through the mobile phone.
I stop what I am doing and planning to do. Rise up on my feet, walk a bit in whichever space I find myself in, step out in the sun, walk a bit longer, and then daydream for some more time, and then start photographing more earrings.
I could give it any other name too.
It was only day before yesterday when I really pondered over the words motor and machine. I used them interchangeably.
What’s the difference?
The first result from Google:
Motor can be with or without an engine. Its function is to create rotation and get some work done through its rotation. Machine is something that reduces human effort. It works by the energy that is produced by the engine and motor.
Aaah, while I get it, I shall now have to ponder over motor, machine, engine, rotor et al.
Platforms, online marketplaces are motors that help you sell.
It took some time for me to get this. They are motors.
Imagine a thing called ‘marketplace’, yes there’s ‘place’ in there, has to be understood as a motor. It’s a motor. Place = Motor. Marketmotor?!
Brick and mortar stores can be called motors? Sure, but they do not feel like that.
Salesman connects with prospects, interacts and closes the deals.
There’s this who fetches the leads or helps the seller connect with prospects. The onus of deep interaction and closing the deal lies on the seller.
Architects, contractors, Interior designers are salesmen? May be aggregators too. They take a huge cut and have been steadily increasing the rate of the cut with every passing. Seller is just a stockist now.
Stitching an elastic waist is such a skill. I didn’t know. You knew?
How do you even find someone skillful at doing such a thing?
A jeweler competes with another jeweler, so goes the automatic thinking.
What competes with the activity of cycling? Sleeping, laziness, Tennis, watching TV? What competes?
Jeweler is competing with cheap sex. Jeweler doesn’t get this often. Jeweler talks and reads books on economics. Jeweler doesn’t get it that he is competing with cheap sex.
It just struck me.
Internet and IT-driven companies of all kinds harp so much about amassing data and analyzing to make their ‘strategic’ moves.
I read and observe that so many of us, perhaps a huge huge number, even safe to say that a good majority in certain age-groups, are addicted to checking mobile phones.
I take it that ‘addiction’ of any sort is undesirable. Unpleasant.
So, if so many of us are addicted, of course the data that gets accumulated is one of addiction. So these internet and IT-driven companies want to analyze data that’s full of addiction data, and make their moves based on this addiction data to solidify our addiction.
Fantastic!
That’s like asking for predictions… Plenty of life left I guess, so plenty of books to read surely.
In the next few days, I shall be reading Peter Levine’s works. I watched a couple of his Youtube videos on PTSD and behavior. And now I’ve got one of his books called Trauma and Memory.
What’s your dream job?
How does one dream of a job? Really!
I remember, once, I expressed something like, “If I could work with Michael Jackson in any capacity…”
You make such statements when you are young, musical and kind of delirious!
Dream Job, written with capital letters one can easily imagine that as a name of some one. Male? Female? Sounds like it can work for both.
Dream is to have a good body, job is to do macebell training. Good number of reps with good weights at the end of the mace! Possible.
I have to break it down for myself. What they call as CRM and Marketing Automations and such are actually message-sending machines. We receive also. But we are primarily demanding efficiencies in sending. Repeat. Message Sending Machines.
So you are able to collect a lot of data on Window-shopping.
Now you believe, that this data, in combination with easy debt, can make you sell 10 times or 20 times or 50 times of a category that would usually not sell as much.
Ha! That converts any category into an FMCG-like thing… Fast Moving XYZ. Fast Fashion, for once, a solid example.
So this huge quantity of data on Window-shopping has offered every marketer a chance to spray ads and reminders (with obnoxious abstract English and meanings) on Gmail, FB, Insta, Google, Whatsapp, and whatever other ad-dependent app frequently used.
Am pretty sure there are ‘Negative Returns’ once the frequency of Window-shopping crosses a certain limit, for the buyer and for the marketer both. And therefore, there would be ‘Negative Returns’ on data collected on Window-shopping too. And there would be ‘Negative Returns’ on all the processing and mulling done on the data collected on Window-shopping.
There can be a burst in ‘buying’ of a certain category, but beware of the thinking that tends towards FMCG-marketing. Enjoy the bursts, but can anyone stop the data-processes?
Returns on Window Shopping, that we must call as RoWS.
Negative Returns on Window Shopping, that we must call as NegRoWS.
~
For those curious, I run Mississippi Earrings (https://www.mississippiearrings.com)
What I’ve done is this: I’ve limited every set of push-ups to 10, every set of chin-ups to 4. As a result, I am able to cross 200 push-ups fairly easily. I am able to do 8 sets of chin-ups quiet comfortably.
Earlier, I would push myself to almost failure in the first set itself. Subsequent sets, I would struggle and would have to push myself to failure. The reps in sets fluctuated. Felt erratic. Sometimes just didn’t get a satisfying feeling. And would get hyper tired.
Let’s see how this change shapes my effort.
Electron 》》》Electronics
Extending this relationhip to other related words…
Proton? 》》》Protonics?
Neutron? 》》》Neutronics?
Are there books that delve into these too?
Let me try a search.
Some words and coinages related to my favorite subject, maintenance.
Maintain | Maintainer
Maintenance | Maintenancer
And I detest the meaninglessness that ‘manage’ has fallen into.
Manage | Manager
Management | Managementer
What could you do differently?
I can’t imagine doing any differently. I was an intelligent show-off. Dabbler, and so undirected. So full of boredom and activity.
But yes, if someone looked with deep interest in my routines and proclivities and outputs, that someone could’ve pushed me into developing craft-hands. I could be making shoes too, instead of selling just earrings. Or who knows what else!
Some other could’ve nudged me in a way to enable me to make better provisions for a life full of reading. But then, could it be any different from what it is right now. I simply read everything I want to.
How stupid!
Not reading Julian Barnes, coz I mistook him for Paul Auster in my visual head. What kind of nut does that! My kind.
Sorry Sir Barnes, my loss after all.
Planner
To-do list
Productivity Tools
Bullet Journal
None of these expressions and names convinced me. Something about them makes the coming moments, the day of work feel so heavy. Yaaaaaawn!
Couple of days back, the expression ‘steps’ struck me. Born to take steps. Woke up to take steps. Filling the day with steps. Dynamic and hope-inducing.
Next steps?
List of steps?
Steps today?
Steps yesterday?
Steps towards?
Do you some difference? What’s your sense?
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