You are surrounded by a lot. You have to handle and unhandle a lot.
For a writer, lot of words and meanings.
For a commercial man, lot of people and equations between people. Lot of them.
Tag: Writing
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Non-paragraphed
I have writing desks, both at home and at the studio. But my engagement with my mobile phone ensures that I don’t write in my notebook. Of course, I don’t like making lists normally, in spite of finding enormous merits in making lists. That said, when execution is intense and paramount, I become a thorough list-maker. Hydrogen fuel-cell. Mobility. Electronic coupling to harness power. Criminal History of Mankind by Colin Wilson. How lucid his writing is. Can read book after book after book. Next is Jose Saramago. This looks like a luscious prep. This way of writing non-paragraphedly.
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State of Reading and Writing
How many are reading and how many are writing for SEO?
That reminds me, I was reading a terrific book on reading before my June trip. Got to resume that. Reading.
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Content Writing for Whom?
The way I see things happening, content writing is happening primarily for SEO.
What’s SEO? Or what is it for? For pleasing Google.
It’s another matter though that a big part of Google’s way of ranking and listing may still be a black box for most.
But, let’s say, it isn’t a black box and most of us know precisely how it works.
After pleasing Google, the content has to cross the barrier called human reader. Unless, you say that Google ranking is all that counts for the reader or non-reader, and that all the writing is meant to just please Shri Google.
All the bulleting and keywording that you indulge in, does it bore the reader, does the style appeal to the reader, does it help the reader make sense of the complex matter that is your product or service?
Oh, your SEO optimized content writing + the ridiculous graphical confusion on the screen converts the non-reader who becomes your customer?! Hats off!
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Content Writing for Sweatpants
Just as in school kids are fed with silly textbook stuff, when shopping online, shoppers are fed with silly product descriptions.
Imagine lakhs of products in any category and each product described in some flowery way by some content writers.
Actually, content writers keep similar templates ready and just change a few words when products look similar but have slight variations.
So if a template had flowery words to begin with, content writers are compelled to replace flowery with flowery. And the cascade is unstoppable.
Amidst all of this, no content writer describing a pair of sweatpants writes, “These sweatpants will make your legs sweat.” By not writing such truths, they feel their product descriptions will do a better job of selling.
Just since no one knows, sweatpants make legs sweat.
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Floweriness
When was the last time you found flowers obnoxious?
Not flowers, but floweriness is expanding its range of obnoxiousness.
Plastic floweriness.
Floweriness in product descriptions on fashion ecommerce websites.
Floweriness in smiles that lips twist into for selfies.
Floweriness in special effects applied to photographs, especially selfies.
Roll G’s criticism, where flowers and floweriness both go missing… What a world!
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Brands never needed so much writing in public as they do now. Or let’s say, fewer brands, normally big ones, did as much writing as we witness now.
We shouldn’t even discuss the quality of so much writing.
PR-based pegs in the newspapers every once in a while was all that there was to writing.
Word crawlers are crawling,
Where are my words?
Someone, please, write my words
Write my words,
The crawlers should find my words to crawl.
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Reading for Content Writing?
Happened to read a few things on different websites that offer training in ‘content writing’ largely for the purpose of digital marketing. In all that I could read, I didn’t find a single mention of ‘reading’ or developing a habit of reading.
It’s amazing! Just amazing!
Imagine, I keep repeating you need to be a good reader to be a good online shopper… Folks want to teach ‘content writing’ without mentioning ‘reading’. I am not out of touch!
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Substack
It feels to me Substack demands some ‘size’ of writing.
I’ve had a hard time reading so much material, even though I am tempted to.
You read books or you read these Substack articles? Or you don’t read anything?
I’d rather spend time on building some hand-skills. Or improving my pull-ups and pull-up counts.
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Listnet Advicenet two expressions to describe Internet right…
Listnet, Advicenet, two expressions to describe Internet right now.
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There is no time for story telling But…
There is no time for story-telling. But there’s a good time to put beautiful questions.
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In writing ‘I’ must be placed very very…
In writing, ‘I’ must be placed very very carefully within the sentences. Chance of ruin is high. Chance of beauty?
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Activity and recording of activity Often activity would…
Activity and recording of activity.
Often activity would take much lesser time than its recording.
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Writing is the finest way of ‘revisiting’ and…
Writing is the finest way of ‘revisiting’, and of autopoiesis. Wallow in your past, be nostalgic, but through the means of writing.
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Thoughts form without headings or headlines
Thoughts form without headings or headlines.
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SEO can distort your writing and your message…
SEO can distort your writing and your message to no end. In fact, you may end up writing the most vacuous stuff if you keep SEO in your head.
Write for the one who shall benefit from your message. You may not know that one but he may end up finding you with or without SEO.
It isn’t complicated. Write well, write meaningfully, write wittily.
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Pathetic writing that permeates digital marketing as if…
Pathetic writing that permeates digital marketing, as if filling websites with words is all that there is.
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