The way I see things happening, content writing is happening primarily for SEO.
What’s SEO? Or what is it for? For pleasing Google.
It’s another matter though that a big part of Google’s way of ranking and listing may still be a black box for most.
But, let’s say, it isn’t a black box and most of us know precisely how it works.
After pleasing Google, the content has to cross the barrier called human reader. Unless, you say that Google ranking is all that counts for the reader or non-reader, and that all the writing is meant to just please Shri Google.
All the bulleting and keywording that you indulge in, does it bore the reader, does the style appeal to the reader, does it help the reader make sense of the complex matter that is your product or service?
Oh, your SEO optimized content writing + the ridiculous graphical confusion on the screen converts the non-reader who becomes your customer?! Hats off!
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