Think of these ratios:
Number of experiments : Number of questions
Number of experiments : Number of entrepreneurship events attended
Number of experiments : Number of Whatsapp Opinions shared
Tag: Measurements
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Tailors to In-store Readymades to Online Readymades
The sequence below is hypothetical but powerful in its simplicity to reveal the tragedy that is garment selling and shopping in India.
Sometimes even tailors got the fit wrong in spite of all the measurements. And most of the times, tailors didn’t have the fancy skills to match the desires, visions and fashions.
In-store readymades changed that. Plenty of variety, plenty to try in front of the mirror and variety of looks to pick from. The errors in ‘tailoring’ and ‘making’ got obscured by the sheer number available to try and fit into. Even if one unit didn’t fit, you could try another unit of the same design and it would fit.
When they started with online readymades, they kept the errors in ‘tailoring’ and ‘making’, removed the facility of ‘trying’ any number of things to get into a good fit, and instead started tom-tomming variety of lacs and crores of units.
Selling fashion online is tragic for a lot of people, sellers and buyers both. But then tragedies consume time and the time spent in contributing to tragedies eventually flips them into happiness. Starting up over and over is happiness too.
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Selling garments online?
I was tempted to title it Selling Fashion Online?
But then that would be too vast and my point wouldn’t hold.
When making a garment, the garment-maker or conceptualizer or creator has certain measurements in mind that go beyond the commonest measures of S, M, L, XL, XXL and so on.
Strangely, most fashion ecommerce managers don’t bother with those measurements. And also complain about returns.
I don’t see anyone working in that direction either. Most are busy uploading yet more SKUs and on-boarding yet more garment sellers.
Readymade Fashion doesn’t mean you pay attention to the look but you don’t pay attention to the measurements.
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