Tag: Marketing

  • Believe it I just watched a Roland Garros…

    Believe it, I just watched a Roland Garros ad in the middle of a 2nd round match of Australian Open.

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  • Dear Al it’s possible that folks don’t understand…

    Dear Al, it’s possible that folks don’t understand branding but like to be branded all the same.

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  • Some web designers or decision makers may get…

    Some web designers or decision makers may get scared just by the look of such an email and cow down. This is how businesses are standardized and screwed for the purpose of ‘alignment’ with algodrithm. You are talking with algodrithm; it’s Google. And you had better behave!

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  • Pathetic notifications are waiting for you

    Pathetic notifications are waiting for you.

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  • SEO the dumb god that all the fools…

    SEO, the dumb god that all the fools are trying to please.

    One response to “SEO the dumb god that all the fools…”

    1. Siddharth Soni Avatar
      Siddharth Soni

      In fact for consumers or prospects, trusting Google could lead to disappointing results, unless they are ready to treat such experiences as experiments in buying.

      Like

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  • ‘Likes’ on FB pages have become meaningless

    ‘Likes’ on FB pages have become meaningless.

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  • Templating is a game

    Templating is a game.

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  • Online shopping descriptions the way they are currently…

    Online shopping descriptions, the way they are currently done, aren’t sufficient. A simple change, though not easily acceptable given how entrenched certain ways of doing things have become, may change a lot for the shoppers.

    In its show of customer-friendliness Amazon often says, “No questions asked RETURNS”, and customers feel safe. Is that good enough?

    Disclaimers are more like warning bells. Not sure if they help making good choices.

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  • SEO can distort your writing and your message…

    SEO can distort your writing and your message to no end. In fact, you may end up writing the most vacuous stuff if you keep SEO in your head.

    Write for the one who shall benefit from your message. You may not know that one but he may end up finding you with or without SEO.

    It isn’t complicated. Write well, write meaningfully, write wittily.

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  • Pathetic writing that permeates digital marketing as if…

    Pathetic writing that permeates digital marketing, as if filling websites with words is all that there is.

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  • If marketers have their way this would be…

    If marketers have their way, this would be my way of speaking:

    You look great in athleisures.

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  • Aggregating the universe what a pain for me…

    Aggregating the universe, what a pain for me. Amazon and Google are a pain.

    Scanning into a pdf file and uploading for others to download is more effortful than mere reviewing on Amazon, and a better marker of a good book.

    Am done with review-based filtering of Amazon.

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  • Newspaper had many sizes of ads Google Facebook…

    Newspaper had many sizes of ads. Google? Facebook? Insta?

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  • Keywords based marketing encouraged by Google makes the…

    Keywords based marketing encouraged by Google makes the business forget its own reasons, and makes Google prosper.

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  • You have to know the words

    You have to know the words.

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  • They call it keywords also call it search…

    They call it keywords, also call it search engine marketing, and then finally call it Google Ads too.

    That has confused a whole lot of people. In fact induced a forgetting of what advertising really is.

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  • SEO seems to have replaced sharp messaging and…

    SEO seems to have replaced sharp messaging and sharp positioning for brands. Small businesses, are they spending for the right cause?

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  • Reviews of cameras making me look at photographs…

    Reviews of cameras making me look at photographs in videos. Weird!

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  • Use the first 2 digits to name your…

    Use the first 2 digits to name your broadcast list on Whatsapp.

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  • People can be defined by the inboxes they…

    People can be defined by the inboxes they use.

    There are email people
    There are whatsapp people

    And while email people are mostly whatsapp people too, the other way round is not true.

    Whatsapp is used by greater number of people than email.

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