morning boy's letters on serious matters and commentary on funny things aplenty
There’s a difference between marketing efforts that serve as reminders, and marketing efforts that serve to improve your coverage.
Word-of-mouth spreads when spreads. Often quite slowly, rarely swiftly.
Don’t let reminders leading to repeat business push you into comfort zone.
Nice one!.
This is what I see in your post
Replace athose negative reviews with positive comments.
Make sure to connect with the people who write the reviews to get their feedback.
Ely Shemer
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As a small-time businessman/entrepreneur for so many years now, I can tell you this: variety isn’t the solution.
Folks will continue to set up businesses in the domain of fashion, and just get consumed by the variety, irrespective of the result. That sort of ‘getting consumed’ isn’t a great thing.
Solutions?
Finding pleasure in organizing variety, for only then you will organize it well.
Or build around a very restricted number.
But fashion is all about variety no? Yes it is mostly. Not always though. The challenge is to think what it is that will count as ‘fashion’ and yet not burden you with variety.
Plan to start a start-up or already working for one? Plan to become an entrepreneur?
Start with this binary classification:
Volume-based entrepreneurship / Non-volume based entrepreneurship
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