So you are able to collect a lot of data on Window-shopping.
Now you believe, that this data, in combination with easy debt, can make you sell 10 times or 20 times or 50 times of a category that would usually not sell as much.
Ha! That converts any category into an FMCG-like thing… Fast Moving XYZ. Fast Fashion, for once, a solid example.
So this huge quantity of data on Window-shopping has offered every marketer a chance to spray ads and reminders (with obnoxious abstract English and meanings) on Gmail, FB, Insta, Google, Whatsapp, and whatever other ad-dependent app frequently used.
Am pretty sure there are ‘Negative Returns’ once the frequency of Window-shopping crosses a certain limit, for the buyer and for the marketer both. And therefore, there would be ‘Negative Returns’ on data collected on Window-shopping too. And there would be ‘Negative Returns’ on all the processing and mulling done on the data collected on Window-shopping.
There can be a burst in ‘buying’ of a certain category, but beware of the thinking that tends towards FMCG-marketing. Enjoy the bursts, but can anyone stop the data-processes?
Returns on Window Shopping, that we must call as RoWS.
Negative Returns on Window Shopping, that we must call as NegRoWS.
~
For those curious, I run Mississippi Earrings (https://www.mississippiearrings.com)
Tag: Ecommerce
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Return on Window Shopping
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Product Pictures vs Product Videos
A picture lets you stare at the product. A video is fleeting; it doesn’t let you stare. You can play the video over and over again and yet you can’t seem to get a grip of how the product is.
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Mindset
Woman puts in a lot work to prepare some luscious food. Family enjoys the food but fails to appreciate and compliment her. Woman feels bad.
Woman wants to look great. Wants to go to gym, wants to buy lovely dresses and jewelry.
Pays the gym for her own effort.
Pays the boutique for designer’s and tailor’s efforts.
Wants to pay for silver, but not for the effort to turn silver into lovely jewelry.
We’ve interacted with thousands of Indian women like that in the course of running Mississippi Earrings.
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Selling garments online?
I was tempted to title it Selling Fashion Online?
But then that would be too vast and my point wouldn’t hold.
When making a garment, the garment-maker or conceptualizer or creator has certain measurements in mind that go beyond the commonest measures of S, M, L, XL, XXL and so on.
Strangely, most fashion ecommerce managers don’t bother with those measurements. And also complain about returns.
I don’t see anyone working in that direction either. Most are busy uploading yet more SKUs and on-boarding yet more garment sellers.
Readymade Fashion doesn’t mean you pay attention to the look but you don’t pay attention to the measurements.
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Shadow Partner
Is there a person whose descriptive title may be Shadow Partner?
In my mind, this person is your partner and shadows you all the time.
When you prepare a catalog for purpose of ecommerce, you need a shadow partner. I am not sure, if shadow partners work in plural.
I will write more about this. Let me find one at least, first. Well, I had one. That shadow partner though left too soon. Did she even know she was a shadow partner? If she had known, would she have left?
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After Google Ads
Ads ads ads. What does it mean to call anything an ad?
I find that Myntra calls certain listings as PLA, Product Listing Ads.
Jumping to the top of the list, call them ads.
What does Amazon call such promoted listings? I will find out.
Is your face an ad?
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Informationalizing for Start-up Founders
‘Informationalizing’ a physical product for the purpose of ecommerce is a huge skill.
Inferior informationalizing and huge promotional spending may make the sale happen once, but encouraging repeat buying may become a real challenge.
If you have sold physical products online, you may understand what I am saying. What’s been your experience?
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That Skill for Ecommerce
Seeing, and converting your seeing into words, these are 2 important skills for ecommerce.
Combined, the 2 skills might be called ‘Informationalizing’.
Have trouble pronouncing? Try speaking ‘nationalizing’ and retry speaking ‘informational-izing’.
Yeah?
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Digital Assets Management Product Information Management Catalog Management…
Digital Assets Management
Product Information Management
Catalog Management
Ecommerce Catalog Management
Product Images ManagementSo many terms.
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Managing Image Sets Product Images Management The challenge…
Managing Image Sets / Product Images Management
The challenge.
Important to get the phrasing right. Almost as if getting the phrasing right is an achievement.
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Like we are fools yes we have been…
Like we are fools, yes we have been fools, we have been sold platform-like solutions to present our non-platform ecommerce businesses. Actually those who sell may not understand the difference between the structures of platform based ecommerce and non-platform ecommerce. Have you given it any thought?
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Aah It takes to figure n express all…
Aah! It takes to figure n express all this. Platform-based ecommerce is different from non-platform based ecommerce.
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Oh these ecommerce CMSes are so sleep inducing…
Oh, these ecommerce CMSes are so sleep-inducing. Takes a lot of time to learn the funny skills of operating these complicated machines. And words that make up the language that make us use these machines, you don’t want to deal with them. They obscure it so that they can take the money to operate the obscurity on your behalf.
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