morningboy.space

morning boy's letters on serious matters and commentary on funny things aplenty

Category: A Mix

  • Do names mean anything?

    And if they do, then do marketing professionals understand naming really? Alright have a look at the image below:

    Pantaloons Femina Miss India

    What does Pantaloons mean? Not talking about the dictionary meaning. Talking about the meaning that people have in mind…

    Anyway, the dictionary says:

    a man's close-fitting garment for the hips and legs, worn esp. in the
    19th century, but varying in form from period to period; trousers.

    And, culturally as well, the word has the same meaning. I wonder what is the brand doing with Femina Miss India. I wonder then why do budgets don't yield results… Guess Mr. Biyani knows better.

    For her face

    3 responses to “Do names mean anything?”

    1. Ninad Avatar
      Ninad

      Pantaloons is no longer just a trouser brand. Its a fashion retail brand. Maybe that’s why the platform chosen

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    2. Tushar Jambhekar- tujams Avatar
      Tushar Jambhekar- tujams

      I guess Pantaloons emerged as a brand when organised retail was still very heavily limited to sarees in women wear. I am still unable to recall a saree brand other than Garden
      It is post liberalisation that Womens wear as a brand entered organised the market(could be a liberation of working women and the psychii of office wear beyong Sarees). Today Pantaloons possibly has more Womens wear and accessories than options for Men.
      Also does a name matter???? Not sure really. If Wagh Bakri can work for tea, Cherry Blossoms for a Shoe Polish or a small and fragile car named Maruti(I know it was Marut-God of wind actually) I dont really see Indians fussy about names.

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    3. Rohit Varma Avatar
      Rohit Varma

      This is a good one ! The name Pantaloon certainly doesn’t go with Femina Miss India. They haven’t built any explicit brand associations that could possibly bridge the gap with the FMI brand, either. One is masculine and fashion, the other feminine and beauty.

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  • Will you tell a long story? Or will you cut it short?

    I was taken to Africa. Not quite really but quite effectively. Am talking about OUT OF AFRICA – a 1984 Meryl Streep and Robert Redford movie. Quite a long movie for an English movie. Some would say, "It's slow." But I would say if it weren't said in the manner that it was, it wouldn't have made me feel like, "I've been to Africa!"

    Ashutosh Gowariker also makes long-duration movies, even going by Bollywood standards. But you enjoy these movies; you can't deny that.

    Contrast this with the observation that attention-spans are decreasing. May be they are but if you have a great long story to tell, what do you do? Tell your story nonetheless. For once ignore the attention-spans. Make sure though that it's something that people are really concerned about.

    For her face

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  • Swami Vivekananda on Business, Brands & Marketing

    Al Ries talks about Focus. Seth Godin talks about Purple Cow. Jack Trout says Differentiate or Die. Geoffrey Miller says Fitness Indicator. And W. Chan Kim and Renée Mauborgne frame it as Blue Ocean Strategy.

    And before all these discovered and popularized the mantra, the great man summarized it in a quote:

    Take up one idea. Make that one idea your life –
    think of it, dream of it, live on idea. Let the brain, muscles, nerves,
    every part of your body, be full of that idea, and just leave every
    other idea alone. This is the way to success.

    For her face

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  • “No Conditions Apply” by Reliance Mobile

    Precisely 12 days back, I shared my views on *Conditions Apply in an eponymously titled post. And here comes a service from Reliance Mobile with no conditions whatsoever. That's the way to go. Have a look. You might want to switch :).

    Reliance Mobile Ad - 50 paise scheme

    For her face

    One response to ““No Conditions Apply” by Reliance Mobile”

    1. Rajeev Avatar
      Rajeev

      Yup, its simply Reliance who offers such great things. And in matter of call rates, Airtel just sucks. But the connectivity of Reliance is lagging far behind that of Airtel. So, I have a dual SIM card enabled phone, and I use both the connections. ;)

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  • *Conditions apply

    Over the last many years I've seen and read so many advertisements which proclaim in bold capital letters some obnoxious discounts or jaw-dropping, eye-widening schemes that would lure the stingiest man on earth to the shop. The only problem is *Conditions apply. Now my eyes almost search the ad to see if those two words are hidden somewhere. Most often they are there somewhere and when I spot them, I feel a sort of disappointment.

    You know what I mean. All the great attention-grabbing work done by the discount or the scheme gets watered down by those two words. Why? Coz you almost know that ultimately you won't be able to get what the discount or the scheme promises.

    I call it a negative surprise.

    Typically, customers are fascinated if the product or service exceeds their expectations. And that 'exceeding expectations' often involves pleasant little surprises. That compels them to talk about the brand with others and spread the word.

    *Condtions apply kills that pleasant surprise. In fact, it almost ensures a negative surprise in store for you. And then retailers say even the discounts aren't satisfying the customers!

    For her face

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  • Ministry of Cleanliness

    Was just going through a Government of India website. Found out that these are the ministries. Have a look:


    Central Government (Ministries)





        * Ministry of
    Agriculture

        * Ministry of
    Chemicals and Fertilizers

        * Ministry of
    Civil Aviation

        * Ministry of Coal

        * Ministry of
    Commerce and Industry

        * Ministry of
    Communications and Information Technology

        * Ministry of
    Consumer Affairs, Food and Public Distribution

        * Ministry of
    Corporate Affairs

        * Ministry of
    Culture

        * Ministry of
    Defence

        * Ministry of
    Development of North Eastern Region

        * Ministry of
    Earth Sciences

        * Ministry of
    Environment and Forests

        * Ministry of
    External Affairs

        * Ministry of
    Finance

        * Ministry of Food
    Processing Industries

        * Ministry of
    Health and Family Welfare

        * Ministry of
    Heavy Industries and Public Enterprises

        * Ministry of Home
    Affairs

        * Ministry of
    Housing and Urban Poverty Alleviation

        * Ministry of
    Human Resource Development

        * Ministry of
    Information and Broadcasting

        * Ministry of
    Labour and Employment

        * Ministry of Law
    and Justice

        * Ministry of
    Micro, Small and Medium Enterprises

        * Ministry of
    Mines

        * Ministry of
    Minority Affairs

        * Ministry of New
    and Renewable Energy

        * Ministry of
    Overseas Indian Affairs

        * Ministry of
    Panchayati Raj

        * Ministry of
    Parliamentary Affairs

        * Ministry of
    Personnel, Public Grievances and Pensions

        * Ministry of
    Petroleum and Natural Gas

        * Ministry of
    Power

        * Ministry of
    Railways

        * Ministry of Road
    Transport and Highways

        * Ministry of
    Rural Development

        * Ministry of
    Science and Technology

        * Ministry of
    Shipping

        * Ministry of
    Social Justice and Empowerment

        * Ministry of
    Statistics and Programme Implementation

        * Ministry of
    Steel

        * Ministry of
    Textiles

        * Ministry of
    Tourism

        * Ministry of
    Tribal Affairs

        * Ministry of
    Urban Development

        * Ministry of
    Water Resources

        * Ministry of
    Women and Child Development

        * Ministry of
    Youth Affairs and Sports


    Central Government (Independent Departments)

         * Department of
    Atomic Energy

         * Department of
    Space


    How do these names sound? Grand. Grand names for grand projects and grand areas. Nothing wrong really but if all the things are grandeur oriented, what's gonna happen to the essential and basic?

    What's essential one can ask? I answer by asking, "What does it mean in the context of your living?" And then some would argue that that's included in one or the other of the ministries. I think that's the problem. Treating an essential thing as just one of the things out of many.

    Cutting it short… For example, one of the things that's essential in human life is 'cleanliness'. The ministries in the above list look more remedial. That means 'reactive' in nature. That means 'act after a thing has happened'. Not to say that preventive measures aren't taken by these ministries. My point is there should be exclusive focus on 'prevention'; not as a part of certain ministry.

    How about a Ministry of Cleanliness?

    Another point is governance necessarily need not be economics/industry-related. Economics or industry is just one of the means of improving 'lives'. And government of a country, I'm sure, should be more about improving lives. If that's the case, then what stops us from having a Ministry of Creativity, a Ministry of Beauty, etc.? Doesn't creativity drive the industry? More than anything else.

    One might argue that these areas are subjective? What about economics? It yet isn't a precise science (ironical phrase this) and it fails more often than not. It's as unpredictable as anything else. On the other hand, most people do acknowledge that Taj Mahal is beautiful. So is Aishwarya Rai, etc. The thing is just because something is perceived 'subjective' or seems fuzzy doesn't mean it doesn't deserve serious attention from the people governing the nation.

    If I were to make a statement I would say, just ensuring that the whole country is clean and beautiful might do better for the people – poor and rich alike – and the country than all industry and commerce put together.

    For her face

    One response to “Ministry of Cleanliness”

    1. Satya Prakash Avatar
      Satya Prakash

      then ministry of fair practice or ministry of anti corruption will also be demanded!

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  • Feedback FOOOOOOOOZ

    Some time back I took my car to the Chevrolet service station for the first service. In fact, it was more of an assurance check-up after 1000kms.

    Couple of days after the check up was done, I received a call asking for my feedback. I responded saying it was just an assurance check-up, so there wasn't much in it. She insisted on my knowing about the quality of my experience in the entire process. I said,  "It was ok. Nothing much to talk about really."

    She asked me what rating would I give to the experience on the scale of 10. Now, that made me respond properly. I said, "6."

    She hung up saying, "Thank you." Foooooooooooz!

    Yes, she didn't bother to ask me the reason; I thought '6' wasn't a great feedback. But she was probably reading a script and perhaps more interested in simply ticking a response or two and getting over with the job.

    Chevrolet lost an opportunity to listen. And perhaps to improve and perhaps to delight the customer and perhaps to make him talk good about the brand and perhaps much more…

    For her face

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  • Line-extended Brands vs Different Brands

    Representing Line-extended Brands

    Line-extended Brands


    Representing Different Brands

    Different Brands 

    Those balls are brands and that tiger is the consumer. What should be your strategy? Draw your inferences and conclusions :).

    For her face

    2 responses to “Line-extended Brands vs Different Brands”

    1. Tushar Jambhekar- tujams Avatar
      Tushar Jambhekar- tujams

      Just drawing a parallel- say the consumer is the Tiger and the balls are different pieces of meat.
      If the extentions are considered meat off the same breed of animals, its an easier choice for the tiger to decide if he wants to go down that isle. If its the type he loves, its a decision made easy for him.
      When its different brands or different types of meat, it can be a decision making problem. If it was meat of a deer, bison, boar- all in same quantities, decision making can be a difficult process.
      Its easy to experience this dilemma- Go to a McDonals and go to a Copper Chimney- its the same vegetable and meat served in different formats; the decision is always faster in McD that in CC.

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    2. Tushar Jambhekar- tujams Avatar
      Tushar Jambhekar- tujams

      Another thought, more animal and experentialin nature I guess. Thinking from the consumers point of view, behavior and taking into account two models: The consumer loyalty pyramid and Consumer distribution curve.
      Consumer Loyalty pyramid usually shows that the percentage of switchers is always higher being at the bottom and driven by a lot of variants like pricing, promotion etc. While the distribution od consumers, the number of early adaptors and trend setters is less than that of followers.
      So my case is based on the fact that Pricing,Promotions and availablilty are not distorting the market at the moment. All the brands are at par.
      Considering the combined effect of the above two models, The early adapting tiger might try every Brand on rotation- unless one particular brand offers a higher value in terms of individual perception. Depending on this tiger, the followers will follow suit in the same brand.
      But consider a situation where 3 influential tigers are talking 3 different brand.This is as good as an attack on the herd. So you will end up with the usual mass hysteria, where every individual tiger is confused. Any animal here returns to his basics of going to safety. The animal instinct then aligns them with the most walked path and towards the trusted brand. It is here that the majority walks back to the extentions in lieu of the past record.
      A live example wuld possibly be Lux. A consumer might move to a Cinthol to feel fresh in a sweaty Summer, or a Healthy Dettol in monsoons- but come winters, its back to Lux and the fragrance for the next 6 months. This is the place where a HUL legacy helps Liril and Lifebouy come and take a pie away from Cinthol and Dettol.

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  • Old way to innovate

    Every once in a while I search for strip earrings. Don't ask me why; they just fascinate me. So I found these.

    Beaded Lily's Copper Strip Earrings 

    So what's the big deal? Will quote exactly what the innovator of these earrings has written:

    I got hold of some heavy gauge copper wire and beat it into two dangles turned earrings!

    And she has named them 'Strip Earrings – Primitive Series'. How apt!

    You don't always need machinery and technology to innovate. Just a little imagination does it on many occasions.

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  • Boss doesn’t boss and it works

    I just recall this experience when I visited the InOrbit Mall in Malad some days back.

    Hugo Boss had set up a stall in the atrium promoting its latest line of fragrances. The promoter just asked me to try out a fragrance. I nodded to suggest 'no'. He insisted on 'just' trying once. I complied though I knew I wouldn't buy one. He sprayed the fragrance so generously; I was happy. Impressed too.

    When I was about to leave, this person asked me if I would like to test other fragrances as well. I said 'no'. He didn't press further and thanked me for my time.

    I had a similar experience with Hugo Boss at Nirmal Lifestyle as well a couple of months back.

    The fragrances on both occasions were good for sure. But I didn't have the space to buy one on both the occasions. But when I do have to buy one, I will go for Boss. Coz it didn't boss me around.

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  • Marketing Spirit

    There are four wine+liquor shops around here in Hiranandani. I've bought beer/wine from all of these shops at least once. But there's one that stands out. It's called WORLD OF SPIRITS.

    From the outside it doesn't appear very big and one might think it's a pretty fancy name for a small shop like that.

    But ever since I've been to this shop, I haven't gone to others. Reason: this shop lets you in and see for yourself all that's in there. And when you are in there, you realize all the variety he's got in that small shop. Add to all of this, you get to pick the stuff you like and you are not bothered by the owner or the salesguys to hurry up.

    The spirit is one of invitation, they let you stay, and when it's the right spirit, you invariably stay.

    For her face

    2 responses to “Marketing Spirit”

    1. Satya Avatar
      Satya

      yes, I also go to Reliance Fresh for the same reason. There fruit is not that good. but i have the leisure to choose and talk in English or Hindi.

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    2. Jasmine Avatar
      Jasmine

      Pretty relevant. I guess it’s to do with the thing that ultimately whenever one goes for shopping, one wants to relax. And doesn;t anyone telling him/ her anything, unless asked for.. Simply beacause when at home/ workplace, this liberty is not there.
      So,the sellers need to cater to this need for relaxation, before anything else. Which unfortunately quite often doesn’t happen, with very eager salespeople following you, watching you, making u conscious, spying on u, preying on u… Just the way it happens at home or the office.
      I think the sales people need to relax first, so dat shoppers have a pleaseant and relaxed shopping experience !!

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  • I bought from the ‘honest’ cycle shop

    I had been thinking of buying a road bike for quite a few months now. Was postponing due to some cash crunch but was slowly gathering information about different brands, especially the imported ones meant for pros.

    I found that out of all the imported brands, I could only buy a Firefox coz only that fit my budget. I ignored the Indian brands coz I found their designs quite pathetic, to say the least.

    Having zeroed in on Firefox, I found a couple of stores which stocked Firefox bikes. One located in Malad, the other in Bandra. I had been to the Malad shop earlier but never with a serious intent to buy one.

    This time, I was serious. Snippets of the conversation with the owner at the Malad shop.

    Me: Want a roadbike.
    Shop-owner: Sir, I have a LA roadbike with me right now.
    Me: Ya, I can see that. Nice one but over my budget. You have a Firefox 0500 model? I had also called sometime back to inquire about it, remember?
    Shop-owner: No, don't have it in ready stock. But if you look at this one (LA model in display), it's made of… (lot of gyan follows). You know cycle owners don't understand what the cycles are made of – the material, the proportion of metal in alloys, whether it's a carbon body or alloy body…
    Me: What about alloys, I don't know.
    Shop-owner: You can check all the information on the net. Everything's available there.
    Me (within myself): Is it? So why don't you tell me?
    —
    Shop-owner: The model you are looking for a semi-pro model. This LA one is a pro-model. Rust-proof. Full alloy body.
    Me: Even Firefox 0500 is rust-proof, isn't it?
    Shop-owner: Sir, anybody who says it's rust-proof is telling a lie. They'll sell it you but you might find after some time that the bike is rusting. But I never do that. I say it upfront.
    —
    Me: Can you give a gearless roadbike, something that's within my range?
    Shop-owner: (after a little uh! ah! oh! umm!) There's a brand called Suncross. From Taiwan. It has a gearless roadbike. But I fear it's still under production.
    Me: Ok! Then which other can I go for?
    Shop-owner: I can give you one for just 9k.(He started describing the colors, the body and all; he didn't have any picture.)
    Me: Can I see the bike? Do you have any picture or can you tell me the website so I can check on the net?
    Shop-owner: Sir, the bike looks better than this (pointing to a kid's cycle). It will all be in yellow and black and will look really good. I can deliver it by today evening if you place an order right now.
    Me: If you know someone, some dealer, who stocks this bike I can go and have a look.
    Shop-owner: I can tell you the address of the dealer but he won't let you see unless I am around.
    Me: That's fine. So, why don't you call him and tell him that I want to see the bike.
    Shop-owner: It can't happen like that… (and he rambled on giving me some obscure logic why I can't see the bike)

    Could I have bought the bike from this guy? Thank you.

    I called up at the Bandra shop. The shop owner invited me to his shop after 3:00pm since he would be available at the shop after that.

    Me: Roadbike
    Shop-owner: Ok. Please have your seat.
    As we look around…
    Shop-owner: You had called up… Siddharth, right?
    He shows us all the roadbike models he has under different brands – Indian and International, including Firefox. Doesn't push any brand but tells me the pros and cons of different models.
    —
    I inspect all the models for a few minutes. There's a mechanic standing with me, answering my questions. In the meantime, the shop-owner attends another customer and a phone call as well.
    —
    I decide to buy the new BSA Mach with broader frames and new design.
    Me: What about delivery? How will you deliver the bike to Powai?
    Shop-owner: One of my boys will ride it to your place. Will take Rs100.
    Me: Oh! Will ride it…
    Shop-owner: Or it can be delivered by taxi. In that case, you will pay whatever the taxi-fare comes to…
    Me: How much do I need to pay right now? I am not carrying much money right now.
    Shop-owner: You can pay me whatever you want to 500, 200 or 100. Rest you can pay when the guy delivers the cycle.
    —
    I gave him my address and was about to leave when the shop-owner says, "My boy will deliver at around 11:30 tomorrow morning. If you have any change in mind, call me up before 9:30. After that, we won't be able to change anything."
    Me: Oh no. No changes. You can deliver around 11:30.
    Shop-owner: Oh no, in case you change your mind and don't want this model or don't want to buy the cycle at all, you can just give me a call and take the refund whenever you are here.
    Me: (surprised) Ok! Thank you!

    After that last statement, I told my colleague the contrast in the approaches of the two shop-owners. And it gave me a good feeling to have bought the cycle from the second shop.

    For her face

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  • ‘Sample’ to sell – The Chickpeas Way

    I stopped at a toll-plaza on my way from Hubli to Ranibennur. A kid with little cone packets of dry chickpeas – flavored with turmeric powder – approached me and offered a couple of packets saying it was prasad. I ignored his words.

    He immediately changed his tack, held out his hand with a few chickpeas and said, "Sample".
    I instinctively put the peas in my mouth and asked in the same breath, "How much?"
    "3 packets for 5(Rs)", he said.
    I held out a 5-Rupee coin; the sale completed.

    This boy had a window of 7-10 seconds. He had a commonplace product. The packets he gave to me wouldn't cost more than 50 paise. But he was prepared to let me taste it, whet my appetite and then decide. Most importantly he had the words (or, let me say, the word) to make me do all that in those few seconds.

    Of course, buying a few packets of chickpeas isn't that great an idea. But popping a few on the go isn't a bad idea either.

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  • Nike collects tax to entertain you

    Doesn't it? And you thought you paid for shoes!

    Nike sponsors Roger Federer. How? Nike pays him millions of dollars to sport the swoosh and to be seen sporting the swoosh. Where does Nike get its millions of dollars? From you and me. From everyone who buys Nike.

    What does Roger Federer do? Entertain us. You pay for getting entertained by a master of that art. But you don't pay Mr. Federer directly. You pay through a mediator, a collecting authority called Nike. That's what keeps Federer going.

    Nike is the government of a particular form of entertainment. And government is always (almost always) profitable.

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    One response to “Nike collects tax to entertain you”

    1. Acquaintance Avatar
      Acquaintance

      Interesting take.
      However, that’s always (almost always) is the case with any form of advertising. Be it the celebrity endorsements or the 20sec ad clip at primetime television or even right hand page of your fav mag.
      For that matter, every (almost every) form of entertainment in this world is being paid up by the consumers itself.
      But yes indeed an interesting analogy of Nike Government.

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  • Love at first sight

    Or friends at first sight. Has it happened with you? How often? I presume quite often it must have happened that when you saw a person it gave you a good feeling. May be coz he/she dressed well, may be he/she had a good face, may be he/she emanated a great smell; there could be many good things that can endear a person to you in the first instance.

    When you meet a client for the first time, the first few seconds or minutes are just spent watching each other, seeing each other. What do you do to create the first impression? Do you dress well? Does your physical presence itself inspire something positive, something worth appreciating?

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  • Jinnah, Jaswant Singh & Repositioning BJP

    Speculative post, this one. The plausibility of what I write is for you to judge. Consider the following points:

    • BJP has found it tough to woo Muslim voters who form a significant chunk of the total voters
    • BJP lost the recent 2009 Loksabha elections badly
    • Mr. Advani & BJP are looking for able successors / likeable faces
    • Many of the top leaders in BJP are perceived to be hardline Hindutva followers
    • Many leaders in the ranks of BJP have an RSS background which automatically render them as hardline Hindutva followers
    • Indians are realizing gradually that religions can't be the base of progress and therefore, political parties based on religions can't shape the future of India
    • Jaswant Singh handled the critical portfolios – finance, defence and external affairs (hope I recall correctly here ) – reasonably well when BJP was in power earlier

    Few more points can be added, all to ask one question: how does BJP make itself look really secular and present a face which can win hearts of people from all walks/religions of life?

    The expelling of Jaswant Singh from BJP post the release of his controversial book (on Jinnah and India's partition) could just be one event in a series to transform and resposition BJP and make it ready for the next elections. How?

    This book will be read and talked about, that's for sure. And followers of Islam might start looking at Jaswant Singh favourably. Based on Jaswant Singh's credentials, he would be re-inducted into BJP and would be promoted as one of the potential successors to Mr. Advani.

    Rest, you can imagine…

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    One response to “Jinnah, Jaswant Singh & Repositioning BJP”

    1. Manish Kumar Sharma Avatar
      Manish Kumar Sharma

      Jaswant: India-Partition-Independence
      Maybe there is a secret understanding between the congress and the BJP. What’s the point in maligning our independence heroes? I mean spilt mik is spilt milk. What can we do? You can criticize the congress for a lot of things but beyond a point for national considerations, you cannot. And maybe one shouldn’t
      As long as they keeping making people like ‘Manmohan Singh’ the Prime Minister, I am quite o.k. with whatever they have done. I am even prepared to not pre-judge Rahul Gandhi. I want him to be pitted against the likes of Sushma Swaraj, Arun Jaitley, Ravi Shankar Prasad, Narendra Modi ( He is a good politician; I am sure he will very soon become a ‘want’ from a ‘necessity’). I also want LK Advani to continue as L.O for another 2-3 yrs.
      And btw how did this apparent threat to Muslims prop up suddenly when there was none for centuries. Come on ‘Jinnah’ wasn’t naive and we are not ‘naïve’ either. ‘Jinnah’ wanted to be a hero without actually doing anything heroic. Jinnah was no saint: he was the exact opposite. He was a demon and that’s the reason he has been demonized
      Mr. Jaswant Singh, go to Pakistan and push for a re-union. Translate your words into action. I guess you will do justice to your book only if you go and do this.

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  • Why you pfaff and how not to sound like pfaffing

    You don't get business when it sounds like you are pfaffing.

    One of the main reasons for you to pfaff is that you have too much to do (or too many things to do). As a result, you don't have the time to update your knowledge and build your reasons.

    Even if you have the right stuff in your head and speak it out, simply for the fact that you've not given sufficient time to that subject area you tend to be tentative in your speech and manner. Those who aren't tentative, on the other hand, tend to give in when they are challenged strongly. Both the cases prove one thing at the crucial point – that you are pfaffing.

    Do less. Take up only those few things that you feel like. Automatically your time will be filled with the few things you have to do. But at the same time, you'll realize that those few things have so much within them for you to explore and know. As you know more, you'll realize that you've almost exhausted the knowledge needed for those areas. Pfaffing would be out of question. Let 'em challenge and that would be a chance to win business.

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  • When they give you a chance, forget ‘wait and watch’

    I watched the Jennifer Love Hewitt starrer 'Only if' a few days back. She's a music student in the movie. On her graduation day, she passes the performance test along with other students. But post the mandatory performance test, she gets a surprise. Her boyfriend arranges the set-up and asks her for a voluntary on-stage of a song she's written. She hesitates a bit but gives in to the request and delivers to a huge applause.

    What makes her a star stage performer later on is that song and not just the fact that she passed the performance test and simply graduated from a good music institute.

    With quick one-after-another launches R15, FZ16 and Fazer, Indian motorcyclists have come around to say YES YAMAHA. Indian Motorcyclists have given Yamaha a chance – partly thanks to the strategic chaos at Bajaj – and it seems Yamaha is poised to make the most of it. It's gonna launch arguably the best affordable-to-masses-type performance bike in India since the launch of RD350 more than two decades back. The likely looks of Yamaha Fazer 250:

    Yamaha_Fazer_250cc with fairing 

    Yamaha-fazer-250-cc naked

    For her face

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  • Should your brand adopt activation?

    If experience is the best teacher, if 'doing it' is what really matters, then brand activation should lead the way.

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  • Global gyan doesn’t work on worldwideweb

    Look at this. Tech2 wants to tell us about Zune which isn't available in India and will not be available for quite some time to come.

    Tech 2 News on Zune 

    Some comments. It's not the language that should bother Tech2. It's the irrelevance of their efforts that should shock them.

    Comments on Zune News

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