Once two points are seen with certainty, between those two points a lot of bullshit can be accommodated.
Category: A Mix
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Software, a nightmare!
Software attempting to be faceted and 3-dimensional and spending monies over years and years and yet found wanting…
Software failing to be idiosyncratic, in fact turning amazing idiosyncrasies into idiocies…
Businesses trying to softwarize almost everything in their attempt to capture data and pumping in attention and resources into the activity of softwarizing, in the process forgetting or compelled to ignore their reasons for existence.
Hypothesis: Software is a nightmare for many many businesses.
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Is the web-page graphucked?
What is a graphic? The thing that can be seen all across the internet? Or graphic is just an adjective and graphics is the real thing? Have I lost it in the first paragraph itself?
But if there is something called an ad, allow me to call something a graphic.
What is a graphic supposed to do? Contrast this with a question on ads. What is an ad supposed to do?
So a graphic is supposed to draw attention? To draw attention from what to what? From the written matter to the graphic matter? Or from whatever you are thinking to the graphic?
You write all the content and then pepper graphics across a web page?
Content in the form of words is not meant to be read? Is it only there to support or to show support for the graphics?
You make such web-pages because your ads don’t do a great job of communicating? Your graphics are semi-ads that do the job of full ads?
You use graphics since you like the eyes of your web-page visitor darting and dancing in zigzag fashions? Zigzag movements of eyes are sexy?
Graphic design and web-page design are exclusive domains? One who does one thing doesn’t understand the other thing?
Web-page is obsolete?
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Indian Wells final
Aryna Sabalenka meets Elena Rybakina yet again.
The Australian Open final was a blockbuster. This one promises to be another.
Iga Swiatek needs to beat these 2 players to win anything this year it seems.
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Website, to glam or not to?
‘Website’ is a misnomer. But what we call ‘website’ ought to carry a name.
Someone called it a website once and after that everyone felt like calling it a website. So we call it a website.
Plenty of our buyers tell us your website, www.mississippiearrings.com, ought to be glam.
We started selling the kind of earrings we sell so that your faces look glam, your looks look glam.
We did not start the website for the website to look glam.
Okay, let me put this in some other terms. Website is not a physical building that stands in some space, and that tries to stand out in that space. Website is just a background against which you view something, in our case our earrings.
Imagine paper trying to be glam! What will happen to the writing? For colorful glam pics, paper can be glossy but that’s that. Paper ought to be background and remain that way.
Now you would say, website is a structure too. But I would say, structure isn’t website. Structure is exactly that, structure. Or let me say, structure is a structure against the background of website.
Does it resonate with you? Does this makes sense? To me it does. When I have better words and explanations, I will write another post.
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That Skill for Ecommerce
Seeing, and converting your seeing into words, these are 2 important skills for ecommerce.
Combined, the 2 skills might be called ‘Informationalizing’.
Have trouble pronouncing? Try speaking ‘nationalizing’ and retry speaking ‘informational-izing’.
Yeah?
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Meetings and Funniness
Wrote this in response to a Linkedin post on ‘how meetings should be conducted’. These are my words in the inverted commas; you can choose any variants of words for titles on this theme. Here’s my comment:
Decisions entail changes. If the number of meetings = number of changes, that in itself ensures that most meetings will be non-productive.
In the same breath, every decision, every change is an experiment; how meetings contribute to or hinder experiments is anyone’s guess.
In case you are curious about the post: https: https://www.linkedin.com/posts/parth-agnihotri-47259ba_management-leadership-manager-activity-7042673914296111104-utDv
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Variety
Mississippi Earrings, so far, has been a business based on and driven by variety.
As if just the variety in designs of earrings wasn’t enough, there’s a variety of pictures to be clicked and handled for every design.
Now am grappling with a variety of Whatsapp marketing software, apart from a variety of things to be studied to conduct business online.
Just insane! Variety is wearing me down.
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Reading blogs on screens
Yesterday, I wrote that computer screens are not quite made for reading.
But quite obviously, plenty is written on twitter and facebook and such platforms and all of it is read on the screens.
Besides, I write on this blog and the few readers who read these posts also read on the screens.
Either the posts have to be short or they have to be written in a way that screens don’t hinder the process of reading.
As for myself, reading beyond certain lengths on screens is so difficult.
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Screens are not made for reading
Upon a tap on the app icon what kind of scroll comes into being? What fills the mobile screen?
Laptop screens are harder to fill than mobile screens. The scrolling thumb is harder to stop on the mobile screen than it is on the laptop screen.
I wonder if computer was really meant for the reader in the first place. Of course, it wasn’t. Computing was the point. To the computer was added the internet. In fact, video games appeared much before most of the material meant for reading on computer screens.
Computer screens were squarish earlier. Desktops and laptops typically promoted landscape orientation. Though I am not sure if portrait orientation would’ve aided reading.
I haven’t tried reading on the tablet screen but generally it’s been hard reading on any kind of screen-mobile, laptop or desktop.
First textbooks screwed the reading experience, now they are the digital screens. It’s tough becoming a reader.
Even the Kindle app can’t turn a screen into a reading tool. I do see folks on Linkedin reading long essays though.
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Youngster finds me dumb…
Before attempting pull-ups, tuition-attending youngster wants to know, What are the scientific benefits of pull-ups?
I ask the youngster: What are the scientific benefits of asking such a question?
Youngster finds me dumb.
I change the question: What are the scientific benefits of Google?
Youngster finds himself on good ground. Says: Google gives me scientific information on any topic.
I change the question: What are the scientific benefits of tuition classes?
Youngster is googling…
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Falana Zaroori Hai!
What is Falana? That is a bad question. In fact, I can master the art of bad titles too.
I sense these decisions are typically and heavily influenced by doctors’ diagnosis of the situation. So what is this ad with Dhoni’s face attempting to do?
Mutual Funds Sahi Hai! Treatment Zaroori Hai!
Shoe shape par dhyan dena bahut important hai!
Pull-up bar lagakar hang karna interior design ka part hai!
Oh God, my punchlines are so long and taxing on the readers’ mental faculties!
I don’t even have money for one such insert in TOI.
Huh! Your posts are pathetic! Tumhara treatment zaroori hai!
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Content Writing for Whom?
The way I see things happening, content writing is happening primarily for SEO.
What’s SEO? Or what is it for? For pleasing Google.
It’s another matter though that a big part of Google’s way of ranking and listing may still be a black box for most.
But, let’s say, it isn’t a black box and most of us know precisely how it works.
After pleasing Google, the content has to cross the barrier called human reader. Unless, you say that Google ranking is all that counts for the reader or non-reader, and that all the writing is meant to just please Shri Google.
All the bulleting and keywording that you indulge in, does it bore the reader, does the style appeal to the reader, does it help the reader make sense of the complex matter that is your product or service?
Oh, your SEO optimized content writing + the ridiculous graphical confusion on the screen converts the non-reader who becomes your customer?! Hats off!
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Sorry and happy to say that your writing is lesser content than my tiktok dance.
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And the Oscar goes to…
Searching for good books to read is an old pastime for me.
You nut, Oscar is not for books!
Hey Naatu Naatu, when ordering online wasn’t an option, I used to visit Crosswords at Mithakali Crossroads quite often.
The Bestsellers section attracted attention. Books carrying the words New York Times’ Bestseller attracted attention and lured me into buying. Booker Prize Winner, those words also lured me into buying some. Later, even ‘nominated for’ lured me into buying.
Aww, even as I write this I open the wikipedia page for Literary Award to check my GK of awards awarded across the world.
The horror lay in discovering that in following lists and awards I made weird choices.
Much much later, I could frame and tell myself that buying is experimentation, and what we buy are experiments.
Once treated this way, if a buy turns out to be a disappointment, I am able to coax myself rather easily into analyzing how I came to make such a buy.
One thing leads to another, now I ignore awards altogether. In fact, once a thing gets awarded, I tend to look the other way.
Award means avoid.
You nut, you are jealous. You are undermining Naatu Naatu’s success at the Oscars?! God will not forgive you! You anti-n…
Congratulations Mr/Ms Songmaker! Congratulations Ms/Mr Listener! Thank you Ms/Mr Reader!
Did I maintain gender equality?! You bet I did. One gender was awarded more equality than another. You see that?
My smirky Dad tells me last night, “The song got an Oscar and you say you are not impressed!”
I must get an Oscar for not getting impressed. Please introduce that category. The category of not impressed.
Please introduce an award for Tiktok dances too; I am trying to get into that. Please. You want suggestions for categories?
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You are the problem
You were treated badly by teachers but others weren’t. Problem lies with you not with the teachers.
Why did these teachers spare the others but not you? Problem lies with you.
Admit it, you are the problem.
Others built careers. You didn’t. Problem is with you,
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Can parents make kids readers?
How do kids become readers?
What does it really depend on?
We clearly see examples where parents are readers and kids also become readers.
We see examples where parents are not readers but kids become readers.
Plenty of examples where parents are not readers and kids are also not readers.
*When I speak of ‘readers’, I exclude ‘textbook lickers’.
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Short-form and its consequences
What’s the full form of MRP?
Your question is so dumb.
Never mind, the full form of MRP is Maximum Retail Price.
Huh! What’s the big deal?!
The deal is that MRP is the maximum that can be charged. And that the seller can charge less than maximum too. And that most sellers charge you the maximum.
So?
So, your foot!
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Content Writing for Sweatpants
Just as in school kids are fed with silly textbook stuff, when shopping online, shoppers are fed with silly product descriptions.
Imagine lakhs of products in any category and each product described in some flowery way by some content writers.
Actually, content writers keep similar templates ready and just change a few words when products look similar but have slight variations.
So if a template had flowery words to begin with, content writers are compelled to replace flowery with flowery. And the cascade is unstoppable.
Amidst all of this, no content writer describing a pair of sweatpants writes, “These sweatpants will make your legs sweat.” By not writing such truths, they feel their product descriptions will do a better job of selling.
Just since no one knows, sweatpants make legs sweat.
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