morning boy's letters on serious matters and commentary on funny things aplenty
What’s the hardest decision you’ve ever had to make? Why?
All decisions I’ve made seem to be hard. No, not really. I’ve let the situations become so hard that I have no choice but to accept the hardness of the situations decide for me.
That said, the easiest decisions these days are the small ones I make every day. Spring up and do a few chin-ups. Arms feel so good after that.
Or, out of nowhere, get down and do a set of 10 push-ups of my style, elbows close to the body.
Was breaking out of Religion
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You are surrounded by a lot. You have to handle and unhandle a lot.
For a writer, lot of words and meanings.
For a commercial man, lot of people and equations between people. Lot of them.
If you didn’t need sleep, what would you do with all the extra time?
The question means, we would unpunctuatedly awake. That would be atrocious.
I would spend the extra time to figure what would make folks want, if not need, sleep.
But imagine, if sleep wouldn’t be needed, would we even be aware that there is a process, a state of being, called sleep.
Aww, atrocious! Sleep is my lover.
Is the message sticky? Or are you really sticky?
How does it take the message to stick? How long does one stick with a message?
Digital marketers don’t bother with these matters. They bother with content.
Messageless content.
The Digital Camera is a machine.
The Mobile (Smart, am sorry) Phone is a machine too.
The photographer, it turns out on many occasions, becomes a machine operator. Operator is paid for operating the machine, mind you.
The Smart Phone user is also a machine operator. Useless one, often.
10 push-ups at any time was an unexpected convenient toffee-like measure.
And now I do push-ups at unexpected moments. Just 10 at a time. Without any burden of doing any given number of sets or number.
I’ve stopped eating chocolates. Not that I was eating a lot earlier, but whatever I used to, I’ve cut down on that too.
10 Push-ups is my new toffee. I’m going to binge on that it seems.
What are your favorite animals?
Sleep.
The longer it is, the better I feel. Like last night. I was in the company of a really long sleep, and it felt great. Am in a good mood now.
Unfathomable changes I am going through.
Just can’t sit with anyone. Or have anyone around. Nothing feels comforting or worth paying attention to.
Least of all, Marketing.
Do you trust your instincts?
What are instincts?
Dreams, escape, hyper-mobility, voices, spendthriftiness, quick impressions, quick judgments, snappiness et al
By instinct, practiced over time, I take time, offer deadpan looks in response to outrageous stuff, step out to run at really odd times… I trust myself.
Google likes pages that are lists. Even if the lists are really bad, we tend to click and check… Lists pretend to exhibit understanding. Google likes pretensions. Often.
I make lists, only to find out that my mind and my eyes aren’t patient enough to run through those lists ever again.
It is like making these lists are just warming up activities and not the anchors that I often took them for.
What’s your favorite month of the year? Why?
The month that allows me to run in the mornings… And then offers me a lot of time to find good books and read some…
You never know when such months pass by, and you never which months should such months be compared to, to figure out a favorite month.
Swiftness forces you to focus.
Being swift without focus, how does that work? Have you seen someone like that?
Focus isn’t always spelled out.
Finding that book to party with.
Themes of the day:
Newness
Sameness
Matching
Between the lines
It’s just another set of words for FASHION.
MBAs promoted and appropriated MARKET TRENDS for their purposes because at some point FASHION felt like a down-market non-intellectual expression.
And while MBAs are good consumers of FASHION, they can barely sense or make sense of FASHION.
Given this, now think about what they do in the name of MARKET TRENDS.
My hypothesis is Non-MBAs do a better job of sensing MARKET TRENDS.
Am reading Brian J McVeigh’s phenomenal A Psychohistory of Metaphors.
It is a mask for ‘reminding’.
If you are good at mindful reminding, you are good at marketing.
Wow! I added that adjective in the second statement. Mindful. Whoever knows that!
What principles define how you live?
First you shape the building,
Then the building shapes you.
Replace the word ‘building’ with some other expressions and see how it feels.
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