Just as in school kids are fed with silly textbook stuff, when shopping online, shoppers are fed with silly product descriptions.
Imagine lakhs of products in any category and each product described in some flowery way by some content writers.
Actually, content writers keep similar templates ready and just change a few words when products look similar but have slight variations.
So if a template had flowery words to begin with, content writers are compelled to replace flowery with flowery. And the cascade is unstoppable.
Amidst all of this, no content writer describing a pair of sweatpants writes, “These sweatpants will make your legs sweat.” By not writing such truths, they feel their product descriptions will do a better job of selling.
Just since no one knows, sweatpants make legs sweat.
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