Even if I didn't know this logo belongs to/represents the brand Puma, I would buy that pair of shoes or t-shirt or shorts which carries this logo. Purely for the beauty of it. Wouldn't you?
How should a logo be?
One response to “How should a logo be?”
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When you see the graphic in its isolated form i.e without knowing which brand it is of, you are seeing it purely from an aesthetic point of view.
A logo definitely needs to be aesthetically pleasing but there is more to a logo than it being a pretty looking piece of design, isn’t it?
Having said that, I personally like this logo very much, because it not only is pleasing but it also does a very good job of reflecting what PUMA as a brand stands for.LikeLike
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