"Tread softly because you tread on my dreams."
– William Butler Yeats
Aggression is such a sought-after attribute among salesmen and among recruiters of salesmen. I can't prove in general if aggressive salesmen are effective or ineffective. But I can count numerous instances wherein I encountered an aggressive salesman and bought what he was trying to sell and then regretted what I bought and spent a lot of time pursuing and arguing with the salesmen or the customer service.
Every product or service sold is a dream or a significant part of that dream. What aggression often does – as seen from a sales point-of-view, I feel, is it disturbs the balance, the equilibrium and forces an outcome. Forced outcomes very often lead to unpleasant feelings and not-so-fulfilling feelings. Dreams simply become unpleasant illusions. So much for brand building and craving for brand loyalty…
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