My last post was about feedback. I mentioned something to the effect that "building database could be the ulterior motive" of designing certain kinds of feedback forms.
Ulterior? Yes, doesn't it look like that in the marketplace? So many brands doing so many activities, running competitions, collecting feedback and most of them with a motive that these activities will help them get contacts of the people whom they can bombard with marketing communication in future.
The question is, why is database building an ulterior motive?
Don't people shop for their needs? Don't people wanna wear good clothes, good accessories? Don't they wanna do up their houses? Don't they wanna give good gifts to near and dear ones? Don't they wanna stay abreast with the latest trends? And besides, doesn't everyone wanna save money?
So why can't database collection be done upfront, explicitly and honestly?
Leave a Reply to Tusha Jambhekar – tujams Cancel reply