And if they do, then do marketing professionals understand naming really? Alright have a look at the image below:
What does Pantaloons mean? Not talking about the dictionary meaning. Talking about the meaning that people have in mind…
Anyway, the dictionary says:
a man's close-fitting garment for the hips and legs, worn esp. in the
19th century, but varying in form from period to period; trousers.
And, culturally as well, the word has the same meaning. I wonder what is the brand doing with Femina Miss India. I wonder then why do budgets don't yield results… Guess Mr. Biyani knows better.
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