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Look of ‘less’ isn’t Strategy of ‘less’

Rediff New Look

Rediff seems to have found merits of 'less'. Here's the new look rediff.com. Looks cool but I wonder whether this is sufficient to do justice to some of the good utilities available on the site.

What is it that Rediff wants to stand for? Rediffmail has sort-of lost its charm. For videos other services are available, notably Youtube. For shopping, quite a few options are available. News, there are so many sources. For Cricket, nothing surpasses cricinfo.com. What else?

'Less' must permeate the strategy as well; not just the look. Look can facilitate the acceptance of a particular strategy, but without one it won't be much of a help going further.

One response to “Look of ‘less’ isn’t Strategy of ‘less’”

  1. Tushar Jambhekar - tujams Avatar
    Tushar Jambhekar – tujams

    I guess you can comment on the rediff strategy only if you compare it with what was excisting earlier .
    The only visible difference you can see it the absence of any ads, banners or special offers. Infact that’s a good thing they have done. Thats the wasy to build your brand… the size of rediff logo v/s of banners was a shame for rediff. Money refused by ads is actually fuel the growth of Rediff as a brand.
    Rediff is and has been regarded as a news portal respected by journalists for the simple reason that they are fact driven. No gimmicks. I wont be surprised if it tries to become India’s Bloomberg.

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