Rediff seems to have found merits of 'less'. Here's the new look rediff.com. Looks cool but I wonder whether this is sufficient to do justice to some of the good utilities available on the site.
What is it that Rediff wants to stand for? Rediffmail has sort-of lost its charm. For videos other services are available, notably Youtube. For shopping, quite a few options are available. News, there are so many sources. For Cricket, nothing surpasses cricinfo.com. What else?
'Less' must permeate the strategy as well; not just the look. Look can facilitate the acceptance of a particular strategy, but without one it won't be much of a help going further.
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