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At the first glance, you might mistake it for a Blackberry. It's Micromax Q3 Ezpad. So what's special?

One,
it looks like Blackberry. Two, it has a keypad like you have in
Blackberry. Three, it's priced around INR5000. Four, the keypad's not
really meant for email-buffs, it's meant for chatters. Yes, this is a
chat-phone if Blackberry is an email-phone.

Who uses Blackberry?
Businessmen/Professionals. Oldies. Guys who can shell out 20-25k
without a blink. Or the wannabes of the corporate world. You get it.

Who
will use Q3 Ezpad? Youngsters for whom every penny of the pocket-money
counts but who chat/SMS at any given opportunity, who fiddle with
mobiles incessantly but don't wanna lose money on SMSing and calling on
mobiles.

When the internet phenomenon was in nascent phases,
three utilities really turned it on: email, chatting (through
messengers) and search.

Blackberry's made email mobile. Here's Ezpad with a great chance to make chatting mobile.

If
I were at the helm of affairs at Micromax I would focus on just this
proposition and nothing else. It's potent and game-changing. And like
Blackberry, it has all the ingredients of becoming an addiction.

This one is priced perfectly. Meant for the right purpose and for the right people. Let's wait and watch how this brand performs.