Handsets need a set head too

Read a report in Business Line:

Eyeing to double its share to 11 per cent in the fast growing GSM mobile telephony market, world's third largest mobile phone maker LG Electronics on Tuesday said it will launch 50 handsets by the end of 2009 in India.

"The number of products has doubled as compared to 2008. We plan to launch 50 handsets by the end of December and aim to keep our market share over 11 per cent there (India)," Bo H Choi, Head (Asia Pacific Region), Mobile Communication Company of LG Electronics told PTI.

That's the problem when one doesn't know what the brand stands for. If LG hasn't managed to achieve its objectives with its current range of models (might be anywhere around 50, nothing less) in the market, I wonder whether 50 more would do the job.

One response to “Handsets need a set head too”

  1. Ninad Avatar

    It just might work for them. If you look at Nokia, the most successful player in the category, it has managed to create an impression about having the most number of handsets in the market. The whole category works on making technology obsolete with high frequency, so that consumers adopt newer technological features and hence upgrade often.

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