High fuel costs, lack of space and mind-numbing traffic has meant that the market for cycles is again looking up. Almost looks like the time for bicycles has come in India.
Quite a few new brands have entered the market as well. And many of these brands have priced their offerings at a premium. Which means that they are targeting a segment which earns good money. So children aren't the obvious segment.
How do you sell cycles earning men (or women)? For today's earning young men leapfrog to cars directly. Many might not consider bicycles or motorcycles as options at all.
Indeed everyone's aware of the health benefits of cycling. Just that young blood just can't fathom what are 'health' benefits – their bodies can take all the load.
So what can make earning men, especially young earning men, see sense in cycling? I sense it might be important to give an economic rationale for bicycling. But if these men stay far away from their workplaces, then they might simply ignore cycling as an option. Which brings in the point of convenience. In other words, cycling could appeal more to earning men staying closer to their workplace. For these men, cars would be a rather unnecessary and expensive proposition, especially when it comes to day-to-day commuting; and yet something's needed for mobility.
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