morningboy.space

Never thought I would do that. Thought I could adapt to demanding conditions. Nevertheless, went to buy an air-conditioner.

First, I couldn't differentiate between different air-conditioners. In the sense that the only two things that seemed different were the looks and the prices.

Second, the sales guys didn't help choose any brand over the other brands. Why? Perhaps they didn't know everything about the products. Even if they did, they weren't forthcoming in their explanations.

Third, every air-conditioner brand offered 3 free services in the first year. Here's the problem. If good service is a requirement, then all the brands failed.

Who needs to get the AC repaired or serviced in the first year of purchase? In fact, almost all consumer durables (mark the word 'durables' and think what it implies) do not require service or repairs in the first year. It's only when you cross a couple of years do you really require service or repairs. In which case, that's the time you would really appreciate free services.

Offering 3 services in the first year is cleverness. Companies think they've got away with an amazing marketing ploy. Sorry, though consumer has no choice, he doesn't even see a difference.

Genuineness would be when free services are offered when really needed. That's a real buy for the consumer. That's a real boost to the brand.