In my search for some quaint earrings, I reached a site called smugdesigns.com. And the first page read a quote from Dieter Rams which led me to google about this man. And guess what I got.
Three words which I'm trying to live my life by but could never articulate in the same manner. Always came up with too many words or some higher order metaphor.
Simple words but they don't just come. Perhaps I still have to simplify things within.
"Less, but better."
And here are his 10 design principles:
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design helps us to understand a product.
Good design is unobtrusive.
Good design is honest.
Good design is durable.
Good design is consequent to the last detail.
Good design is concerned with the environment.
Good design is as little design as possible.
Back to purity, back to simplicity.
Think about applying the same to marketing :). So much better. Indeed, design is a part of marketing.
Does it interest you? Read more about Rams on 37signals & designmuseum.
Picture courtesy: http://www.designmuseum.org
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