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2 responses to “Europe-inspired brand names in India, do they work?”

1. 

   Tushar Jambhekar

   13 Jan 2009

   Names do make a huge difference. Especially if they have some resemblence to a foreign name. ‘Premier Padmini’ can never erase FIAT from our minds but Ambassador did manage to erase Morris. Ajmal can never be regarded as international in the Indian minds, but Mubadala from the same region sounds more foreign to Indian ears.
   I feel its a universal trend- acceptablilty for a brand always depends on the name. Why else would beauty brands always have a feel of Paris in their name, even if the R&D and manufacturing was out of Ambernath???

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2. 

   Siddharth Soni

   13 Jan 2009

   Right. The names I was trying to highlight are geography/placed inspired brand names. I was wondering about the effectiveness of names coz, surely, the idea is to evoke and appropriate the associations with those places or the fashion code of those places.
   Your reference to Paris is apt.

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