Some words and coinages related to my favorite subject, maintenance.
Maintain | Maintainer
Maintenance | Maintenancer
And I detest the meaninglessness that ‘manage’ has fallen into.
Manage | Manager
Management | Managementer
Tag: Words
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Steps
Planner
To-do list
Productivity Tools
Bullet Journal
None of these expressions and names convinced me. Something about them makes the coming moments, the day of work feel so heavy. Yaaaaaawn!
Couple of days back, the expression ‘steps’ struck me. Born to take steps. Woke up to take steps. Filling the day with steps. Dynamic and hope-inducing.
Next steps?
List of steps?
Steps today?
Steps yesterday?
Steps towards?
Do you some difference? What’s your sense?
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Sounds of Words
These 3 words this morning…
Exertions
Exquisite
Extricate
First word, a noun, sounds good only in plural.
Second one, an adjective.
Third one, a verb.
I did not deliberate before recording them.
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Market Trends?
It’s just another set of words for FASHION.
MBAs promoted and appropriated MARKET TRENDS for their purposes because at some point FASHION felt like a down-market non-intellectual expression.
And while MBAs are good consumers of FASHION, they can barely sense or make sense of FASHION.
Given this, now think about what they do in the name of MARKET TRENDS.
My hypothesis is Non-MBAs do a better job of sensing MARKET TRENDS.
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Don’t make it a machine again
Machines create books.
Machines create websites.
Machines create machines.
Your website can feel like a book or it can feel like a machine. There are easy machines, funny machines, tough machines et al.
To me, ‘website’ feels like a bad name for an information product. But it has been here for so long. Am sure makers of websites, typically, do not even understand the meaning of the expression ‘site’, off-site and on-site notwithstanding.
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I chanced upon the expression ‘source of words’ and then in the process of writing a post with that title, I chanced upon the expression ‘container of words’.
Very exciting for me in the context of learning of second (or non-native) languages.
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Sources of Words
That title shouldn’t be confused with some popular meanings.
For those who are good at language, histories or etymological accounts of words would count as sources of words. In this sense, sources of words feel like origins of words.
For those who are looking to improve their language skills, especially in the context of a non-native language, they wouldn’t even be aware of words. They need to come across words. Consciously knowing the sources of words, so that they could come across words, would help. Sources of words for such folks would just be where the words are available in abundance, where words can drown them, where they have to wade through words and words, plenty of them.
Sources of words are not origins.
Sources of words are huge collections of words. One would point to the dictionary. Sure. And there are non-textbooks. Sources of words are containers of words. Any word can pop-open a container of words.
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The Adjectivals
Today in the mood to cleave the marketers into 2 groups:
Adjectivals
Non-adjectivals
Actually, all of the world can be grouped into these 2. One is far far far smaller than the other. Which one?
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Fashleisure
There was that cringe word promoted quite a bit by Jockey: Athleisure.
What do we have now? Just checked an ad by Nibero calling its shorts ‘Fashleisure’.
Hello word-coiners, have some mercy! You can’t splash such funniness…
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Wordin and Naming
Category Name
Brand Name
Domain Name
Tagline / Punchline / Battlecry
Capture the change you want to see. Capture the issue where you want to effect a change.
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Cluster of words
Progress
Accumulation
Movement
Additions
Incremental
Piling
Rising
Growing
Extending
Increasing
Further
Journey
Clusters come in list-form too.
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Are you a D2C Brand?
I read and hear many people say ‘D2C Brand’ in introducing or talking about certain businesses.
While showering just a while back, I asked myself, ‘What is a D2C Brand?’
When customers speak about a brand, do they utter these exact words, ‘D2C Brand’?
Conveniences in semantics and sentence-forming gives rise to such expressions and somehow many people adopt these and utter them naturally.
One doesn’t know when this little adoption of innocuous or exact-feeling expressions becomes a distortion, a barrier when opportunities to present a business arises.
What good is a D2C Brand for buyers and consumers? What good is it for you to utter that yours is a D2C Brand?
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Whatever made this process of marketing to be called ‘branding’. Of course, even burning money in repetitive advertising for the purpose of branding often doesn’t make branding happen.
Suppose we leave aside the ‘burning money’ phrase and focus more on messaging. In that case would it be worth calling the process ‘etching’.
Then the language changes weirdly.
I own the brand.
I own the etch?! Oops!
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Love, Silly, Whatsapp
Dear Razia Sultan,
Things have changed. They were messy in your time? I want you to take birth again, and see what it is like right now. You may have to learn quite a few trivial things to do anything important in these times. Okay, I can tell you a lot of things and you may understand nothing; it is not a comment on your intelligence. It is just the way things are.
So what will you say using these 3 words?
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Digital Storage Place
Since we say Storage Space, it struck me what could be Storage Place.
In the world of non-digital matter, Storage Place can be said to stay alright for eternity. Almost, for practical purposes.
Can there a term like Digital Storage Place? But what can then be said about the longevity and durability of Digital Storage Place? We surely know, it isn’t any close to eternity. If it isn’t eternity, can we bear the costs of non-eternal Digital Storage Place?
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Trajectories of Words
Trajectories of words over long times, perhaps those are better data, available through reading and more reading and more reading, to lead us to some great stuff.
But there can’t be a term Data Reader. There can be but it could be just as hollow as Data Scientist.
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Brand
The word is abused enough.
Differentiation, expressing differentiation, all forgotten so soon.
Folks can’t even express the ‘category’ their business operates in. But go about tomtomming ‘brand brand brand’ in every conversation.
What did they do their MBAs and certifications for? SEO?
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