Tag: security

• Return on Window Shopping

  So you are able to collect a lot of data on Window-shopping.
  
  Now you believe, that this data, in combination with easy debt, can make you sell 10 times or 20 times or 50 times of a category that would usually not sell as much.
  
  Ha! That converts any category into an FMCG-like thing… Fast Moving XYZ. Fast Fashion, for once, a solid example.
  
  So this huge quantity of data on Window-shopping has offered every marketer a chance to spray ads and reminders (with obnoxious abstract English and meanings) on Gmail, FB, Insta, Google, Whatsapp, and whatever other ad-dependent app frequently used.
  
  Am pretty sure there are ‘Negative Returns’ once the frequency of Window-shopping crosses a certain limit, for the buyer and for the marketer both. And therefore, there would be ‘Negative Returns’ on data collected on Window-shopping too. And there would be ‘Negative Returns’ on all the processing and mulling done on the data collected on Window-shopping.
  
  There can be a burst in ‘buying’ of a certain category, but beware of the thinking that tends towards FMCG-marketing. Enjoy the bursts, but can anyone stop the data-processes?
  
  Returns on Window Shopping, that we must call as RoWS.
  Negative Returns on Window Shopping, that we must call as NegRoWS.
  
  ~
  
  For those curious, I run Mississippi Earrings (https://www.mississippiearrings.com)

  Behavior, Business, Ecommerce, Marketing, Measurement, security, Shopping, Tech, windows

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  For her face

  2024.01.18

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