Positioning: The Battle for your Mind
It was written by Al Ries & Jack Trout
Typically it is found on bookshelves of marketing and advertising professionals. But it concerns itself with much more than just marketing or advertising. It is so wittily written that you may want to finish it in one sitting.
It is a strategy book unlike any other. If you are starting a start-up, and if you are looking to improve your chances of success as a start-up, this is a must read.
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