The expression ‘BRAND BUILDING’ obfuscates.
Obfuscates what? Obfuscates whatever it is that results in ‘branding’.
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From Wikipedia (you can try other sources):
The word “brand” originates from the Old Norse word brandr, meaning “to burn,” dating back to before 950 A.D.. It originally referred to a burning piece of wood, a torch, or a sword. By the 1500s, it evolved to mean marking livestock, criminals, or goods with a hot iron to signify ownership or quality.
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Think about this. Burn and Build are sort of opposites. Like, burning bridges or building bridges.
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“Soni, what’s the alternative to ‘building’ in ‘brand building’?”
“Look, ‘branding’ was enough. You wanted to convey that you’ll do something humungous that’ll take a lot of space and time. You added ‘building’ to convey that, as if you’re an architect, as if you’re an engineer.”
“But look Soni, in a way, we do a bigger job than them.”
“Sure! You are into building, right? Builder! I get it.”
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