That’s right. There are sellers (who stock and trade in branded goods) and there are brand-owners, and then there are platforms.
The three entities are different. I see that mistakes made by platforms and sellers often put the brand down.
Take this for example. I search for a product on Amazon. I see the star-reviews. I notice low-star-reviews too. I am curious why the product has gotten such bad reviews. I check the reviews out. Turns out the seller or the delivery partner with whom the seller has partnered is at fault.
The first look of those low-star-reviews is misleading. Works against the brand-owners.
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