They go with the moniker of Digital Marketers. Their vocabulary is limited and so every other digital ad starts with something like ‘Elevate’ or ‘Level up’ or just ‘Up’ or some such word indicating ‘high’ in some way.
Youngsters think that being able to use graphic design software makes them creative and being able to place ads in social media by looking at metrics makes them a marketer.
Excessive laptopping and smart-phoning has made us robots or machine operators.
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