I have a shop on Shopify (link at the end of this post).
I often say that software is a machine.
When I look at my Shopify website and the kind of feedback I receive from patrons, visitors and users of this website, I am tempted to add some apps to this website in the hope that users have a better experience and I can market my products and website in better ways.
Website is a container for Shopify store which is a software which is a machine.
Apps are also software which are machines.
This gathering of machines makes it a factory. A communication factory.
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