Is that the word? Think about it.
“Build”
Look at the meaning of ‘brand’, look at the meaning of ‘build’.
For a long time, I’ve had doubts about this expression and similar other expressions which include ‘brand’.
Folks say, the name of my brand is…
‘Brand’ if understood in the sense of its the original meanings, whether as a verb or a noun, doesn’t make any sense in such expressions as ‘build a brand’.
Actually, ‘brand’ feels like an abstraction. An abstract name given to the phenomenon of making one remember your name at the moment of truth.
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