morningboy.space

So you are able to collect a lot of data on Window-shopping.

Now you believe, that this data, in combination with easy debt, can make you sell 10 times or 20 times or 50 times of a category that would usually not sell as much.

Ha! That converts any category into an FMCG-like thing… Fast Moving XYZ. Fast Fashion, for once, a solid example.

So this huge quantity of data on Window-shopping has offered every marketer a chance to spray ads and reminders (with obnoxious abstract English and meanings) on Gmail, FB, Insta, Google, Whatsapp, and whatever other ad-dependent app frequently used.

Am pretty sure there are ‘Negative Returns’ once the frequency of Window-shopping crosses a certain limit, for the buyer and for the marketer both. And therefore, there would be ‘Negative Returns’ on data collected on Window-shopping too. And there would be ‘Negative Returns’ on all the processing and mulling done on the data collected on Window-shopping.

There can be a burst in ‘buying’ of a certain category, but beware of the thinking that tends towards FMCG-marketing. Enjoy the bursts, but can anyone stop the data-processes?

Returns on Window Shopping, that we must call as RoWS.
Negative Returns on Window Shopping, that we must call as NegRoWS.

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For those curious, I run Mississippi Earrings (https://www.mississippiearrings.com)