It’s just another set of words for FASHION.
MBAs promoted and appropriated MARKET TRENDS for their purposes because at some point FASHION felt like a down-market non-intellectual expression.
And while MBAs are good consumers of FASHION, they can barely sense or make sense of FASHION.
Given this, now think about what they do in the name of MARKET TRENDS.
My hypothesis is Non-MBAs do a better job of sensing MARKET TRENDS.
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