I was tempted to title it Selling Fashion Online?
But then that would be too vast and my point wouldn’t hold.
When making a garment, the garment-maker or conceptualizer or creator has certain measurements in mind that go beyond the commonest measures of S, M, L, XL, XXL and so on.
Strangely, most fashion ecommerce managers don’t bother with those measurements. And also complain about returns.
I don’t see anyone working in that direction either. Most are busy uploading yet more SKUs and on-boarding yet more garment sellers.
Readymade Fashion doesn’t mean you pay attention to the look but you don’t pay attention to the measurements.
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