Dear Mr. Advertiser and Advertisement Viewer,
If ads are to be believed, may be you can.
Some time back, Coca Cola said Open Happiness. Once you open that, you can multiply it too.
In today’s newspaper, on the front page:
Suppose they didn’t write Multiplying joy, would it have made a difference? Would Vivo sound committed enough, or more committed without those words?
Mr. Marketing Head must’ve added this after the ad was made, perhaps. No? What’s your guess?
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