‘Website’ is a misnomer. But what we call ‘website’ ought to carry a name.
Someone called it a website once and after that everyone felt like calling it a website. So we call it a website.
Plenty of our buyers tell us your website, www.mississippiearrings.com, ought to be glam.
We started selling the kind of earrings we sell so that your faces look glam, your looks look glam.
We did not start the website for the website to look glam.
Okay, let me put this in some other terms. Website is not a physical building that stands in some space, and that tries to stand out in that space. Website is just a background against which you view something, in our case our earrings.
Imagine paper trying to be glam! What will happen to the writing? For colorful glam pics, paper can be glossy but that’s that. Paper ought to be background and remain that way.
Now you would say, website is a structure too. But I would say, structure isn’t website. Structure is exactly that, structure. Or let me say, structure is a structure against the background of website.
Does it resonate with you? Does this makes sense? To me it does. When I have better words and explanations, I will write another post.
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