There’s this lovely website (website is such a bad matter in such moments), there’s this elegant effort (effort, not so bad as the expression website but is it ambiguous?), ya, so, there’s this effort called Mishinology I came across, and it made me think about what I would call my effort.
They first page says:
The website name “MISHINOLOGY” comes from the Japanese ミシン – mishin, which means “sewing machine”.
In the last few years, I’ve put so much into understanding pants, and then coming up with a design that I would personally want to wear all the time; I plan to manufacture and release these pants for others to wear too.
How should I name my effort? As readily as names come to me, sometimes I really have a hard time. There’s still some time. And I hope I have the names. It is already emerging out of my head in plural. God!
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