Brands never needed so much writing in public as they do now. Or let’s say, fewer brands, normally big ones, did as much writing as we witness now.

We shouldn’t even discuss the quality of so much writing.

PR-based pegs in the newspapers every once in a while was all that there was to writing.

Word crawlers are crawling,

Where are my words?

Someone, please, write my words

Write my words,

The crawlers should find my words to crawl.

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