Oh, so it goes this way:
Clicking a Google listing leading to ‘info+sign up page’
Clicking a FB post leading to ‘info+sign up page’
Typing URL leading to ‘info+sign up page’
Other contact points leading to ‘info+sign up page’
Once the sign up happens, those in the habit of ‘writing’ shouldn’t be ‘composing newsletters’. The posts written should go just as is with some actionable link if need be.
Those who don’t write in general, compose newsletters. They have to have something other than writing to appeal to subscribers. Actionable links, pictures, videos.
Whether blog posts or newsletters or buying offers, the quality of writing and the sequence of arrangement of elements within matters.
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