Talking about the importance of Vaastu in Architecture, a friend quipped, "It's like every building which isn't based on principles of Vaastu is a crime!" Of course, the remark is subject to a fairly conclusive proof of the impact of Vaastu or the lack of it.
Crime!
Legitimate and illegitimate, legal and illegal are more defined when it comes to Police or official-governmental institutions. There are rules which make one determine whether a thing is a crime or not.
And, like in case of many crimes, breaking rules is tough. People don't let you break rules coz their safety is compromised.
iPod seems to have made rules for MP3 players.
Blackberry seems to have made rules for business phones.
Asics seems to have made rules for running shoes.
I sense rules often apply at the category level. The brand that is able to establish the defining rules for the category, rules.
Mind you, what's legitimate in Saudi Arabia isn't necessarily legitimate in the US. Rules often become rules coz of a mass-agreement. So they have a certain 'universality'. What rules do your or your brand's audience agree on?
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