SMS marketing – How To Train Your Dragon?

This is the SMS I received. Punctuation/grammar/spelling errors not mine :).

Rent this movie –
MAGNOLIA . Magical Stuff .
Another solid one is SAVE
THE TIGER . Have u see
TRAINSPOTTING .
Awesome .  And the movie
which made Brad Pitt the
star LEGENDS OF THE
FALL . And u must watch
NOTEBOOK with your wife .
And yes Johnny Depp's
EDWARD SCISSORHANDS . I
love Martin Scorcese and
his GOODFELLAS and
RAGING BULL are classics .
Oliver Stone's JFK is the
best political drama . And
yes Theaters are showing
HOW TO TRAIN UR
DRAGON . Have fun

Just that this SMS wasn't received from folks who are marketing HOW TO TRAIN YOUR DRAGON.

What the movie has got here is a genuine recommendation. Not in isolation but in a paradigm of some amazing movies. And the tone of message makes me believe that the movie must be good.

Could the marketing folks think like that? Could marketers be a little (and genuinely) selfless in occupying screen space (or text space) and market their movie in conjunction with other movies?  Could they sound so authentic with all those errors?

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