And then show yours too.
Working for an upcoming education financing company, that's what we did.
The head of the company gave us a brief. We worked on the marketing communication strategy and presented some creative concepts to him. He was pleased but he had some apprehensions. He asked us to address the same and come back.
We worked and went back. Again he had some reservations.
We worked and met again. He said, "I appreciate your effort and your approach. But these points still seem missing."
Our art guys weren't amused. But we insisted on giving him (the client) what he wanted. We rendered his imagination and brought it out in real. We met again. He saw his own imagination in colors. He agreed to go ahead with our approach – the approach we had adopted on the earlier occasions.
If I am spending a good amount, I would rather have things my way. At least, where there is flexibility and where things have to be done from scratch.
The trick is, much too often, the 'right' needs to be juxtaposed with the 'imagined'. The two approaches serve as reference points for each other during evaluation.
Give colors to their imagination and they might like your colors.
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