When an organization tries marketing its product/service, it thinks about influencers, opinion-makers, early adopters, etc. And for different products, there are different people who play these roles. Children, oldies, school-goers, techies, etc. Why? These people will help spread the word. These people will accept the product more readily. They aren't a part of rigid structure. They do not necessarily have more money. And yet marketing efforts are focused on persuading such people and according to their convenience.
But within the organization, how often have I observed that if an idea, or a policy, or a mandate has been to be followed, it is simply put on the notice-board or sent in the mail to everyone, all at once. No influencing, no persuading the opinion-maker. Just follow from this moment on. It isn't a wonder that most employees crib, most of them just consider it a job to be finished as soon as possible.
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