On a lot many occasions, during some critical discussions, you might feel what you say will work in the market. And what you say might be big enough to significantly impact the market. But it isn't accepted by the people around, the people at office – your office, your colleagues. And therefore, you give in but not without disappointment, not without frustration, not without a feeling of loss.
Isn't it better then to take the fight to the market instead of just fighting a losing battle within the office? Test yourself. If you get it right, great. If you don't, you learn. Importantly, you'll live without frustration and will be mighty prepared for the next challenge.
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